Impulse buying: A systematic literature review and future research directions
This paper performs a comprehensive analysis of academic research on impulse buying
following a systematic literature review approach. Drawing on the TCCM framework …
following a systematic literature review approach. Drawing on the TCCM framework …
Understanding consumer online impulse buying in live streaming e-commerce: A stimulus-organism-response framework
M Li, Q Wang, Y Cao - … journal of environmental research and public …, 2022 - mdpi.com
With the proliferation of live streaming, there is evidence that online impulse buying is
becoming an emerging phenomenon. Although many studies have investigated impulse …
becoming an emerging phenomenon. Although many studies have investigated impulse …
Extrinsic and intrinsic motives: panic buying and impulsive buying during a pandemic
Purpose The present study operationalizes and tests the impact of extrinsic (store
environment, promotional activities) and intrinsic (hedonism, materialism) variables on …
environment, promotional activities) and intrinsic (hedonism, materialism) variables on …
Does retail type matter? Consumer responses to channel integration in omni-channel retailing
A critical issue faced by marketing practitioners today is orchestrating strategies that provide
a smooth consumer experience in an omni-channel environment. The extant literature offers …
a smooth consumer experience in an omni-channel environment. The extant literature offers …
Effects of background fitting of e-commerce live streaming on consumers' purchase intentions: a cognitive-affective perspective
Q Shang, H Ma, C Wang, L Gao - Psychology Research and …, 2023 - Taylor & Francis
Purpose The purpose of this paper is to explore the effects of the background fitting of e-
commerce live streaming on consumers' purchase intentions and the relevant internal …
commerce live streaming on consumers' purchase intentions and the relevant internal …
Online impulse buying: a systematic review of 25 years of research using meta regression
In the dynamic realm of online commerce, the phenomenon of Online Impulse Buying (OIB)
has become a focal point of extensive research. Despite the multitude of studies exploring …
has become a focal point of extensive research. Despite the multitude of studies exploring …
Advancing eco-excellence: Integrating stakeholders' pressures, environmental awareness, and ethics for green innovation and performance
J **_in_India_Moderating_role_of_perceived_trust_and_perceived_risk/links/62d099ff97bb9e6b07b3decf/How-perceived-utilitarian-and-hedonic-value-influence-online-impulse-shop**-in-India-Moderating-role-of-perceived-trust-and-perceived-risk.pdf" data-clk="hl=ru&sa=T&oi=gga&ct=gga&cd=8&d=18163079392847448750&ei=oIWuZ8K_BJ-_6rQPoa3DoAo" data-clk-atid="rsrjxXk4EPwJ" target="_blank">[PDF] researchgate.net
How perceived utilitarian and hedonic value influence online impulse shop** in India? Moderating role of perceived trust and perceived risk
R Lavuri, A **dal, U Akram - … Journal of Quality and Service Sciences, 2022 - emerald.com
Purpose The study aims to explore the impact of perceived utilitarian and hedonic value
(PHV) on shopper attitude and impulsive online purchasing using the technology …
(PHV) on shopper attitude and impulsive online purchasing using the technology …
[HTML][HTML] Consumer traits and situational factors: Exploring the consumer's online impulse buying in the pandemic time
The pandemic outbreak at the beginning of 2020 had changed the ways and perception of
consumers using products abruptly. The study examined consumer traits (ie, impulse buying …
consumers using products abruptly. The study examined consumer traits (ie, impulse buying …