A conceptual framework of sustainable hospitality supply chain management
In recent years, companies are under increasing pressure from consumers, grassroots and
community organizations, governments, and shareholders to develop and practice …
community organizations, governments, and shareholders to develop and practice …
Consumer or Patient Determinants of Hospital Brand Equity—A Systematic Literature Review
H Górska-Warsewicz - … journal of environmental research and public …, 2022 - mdpi.com
The purpose of this study was to analyze consumer or patient determinants of hospital brand
equity (HBE) based on the Preferred Reporting Items for Systematic Reviews and Meta …
equity (HBE) based on the Preferred Reporting Items for Systematic Reviews and Meta …
How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy
Building a favorable sensory brand experience is crucial in services settings to strengthen
the competitive position of a brand and its equity. However, little empirical research exists in …
the competitive position of a brand and its equity. However, little empirical research exists in …
Smart hospitality—Interconnectivity and interoperability towards an ecosystem
The Internet and cloud computing changed the way business operate. Standardised web-
based applications simplify data interchange which allow internal applications and business …
based applications simplify data interchange which allow internal applications and business …
The impact of value co-creation on hotel brand equity and customer satisfaction
Ó González-Mansilla, G Berenguer-Contrí… - Tourism …, 2019 - Elsevier
Value co-creation with customers has emerged as a relevant topic at both academic and
managerial level. Considering the positive outcomes derived from value co-creation, firms …
managerial level. Considering the positive outcomes derived from value co-creation, firms …
Young consumers' insights on brand equity: Effects of brand association, brand loyalty, brand awareness, and brand image
J Sasmita, NM Suki - International journal of retail & distribution …, 2015 - emerald.com
Young consumers’ insights on brand equity: Effects of brand association, brand loyalty, brand
awareness, and brand image | Emerald Insight Books and journals Case studies Expert …
awareness, and brand image | Emerald Insight Books and journals Case studies Expert …
The interplay between social media communication, brand equity and brand engagement in tourist destinations: An analysis in an emerging economy
R Huerta-Álvarez, JJ Cambra-Fierro… - Journal of Destination …, 2020 - Elsevier
The consolidation of Web 2.0 has modified the way people communicate and interact with
tourists. User-generated social media communication continues to increase: to the detriment …
tourists. User-generated social media communication continues to increase: to the detriment …
Smart hospitality: Taiwan hotel stakeholder perspectives
R Leung - Tourism Review, 2019 - emerald.com
Purpose The term smartness has been discussed in the academia for many years; prior
research has listed numerous advantages and encouraged business entities to implement …
research has listed numerous advantages and encouraged business entities to implement …
Readiness of upscale and luxury-branded hotels for digital transformation
Hotels need to go through digital transformation to meet the changing demands of
customers in the experience age and stay ahead of both traditional competitors and industry …
customers in the experience age and stay ahead of both traditional competitors and industry …
Re-conceptualizing customer-based destination brand equity
This study aims to develop a more comprehensive customer-based destination brand equity
model, compared to those examined in previous studies. In line with the research purpose …
model, compared to those examined in previous studies. In line with the research purpose …