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[HTML][HTML] Healthy Lifestyle Motivators of Willingness to Consume Healthy Food Brands: An Integrative Model
EE García-Salirrosas, M Escobar-Farfán… - Foods, 2025 - mdpi.com
This study evaluated how healthy lifestyle motivators (MHLs) influence the Peruvian market's
willingness to consume healthy food (WCHBF). The main objective was to analyze the …
willingness to consume healthy food (WCHBF). The main objective was to analyze the …
[HTML][HTML] Influence of Perceived Legitimacy and Perceived Value of Professional Association Members on Attitudinal Loyalty
This article explores the discoveries related to organizational legitimacy, focusing on its
three key types: pragmatic, moral, and cognitive. It examines how perceived value plays a …
three key types: pragmatic, moral, and cognitive. It examines how perceived value plays a …
[HTML][HTML] The Influence of Healthy Lifestyle on Willingness to Consume Healthy Food Brands: A Perceived Value Perspective
This paper aims to build a predictive model that assesses how a healthy lifestyle affects
different dimensions of perceived value (quality, social value, emotional value, and …
different dimensions of perceived value (quality, social value, emotional value, and …
Transforming Green Transparency into Green Brand Loyalty and Repurchase Intentions: The Role of Brand Image and Credibility among Electric Vehicle Users
The present study leverages the Stimulus-Organism-Behavior-Consequence (SOBC)
framework to investigate how green transparency influences green brand loyalty and …
framework to investigate how green transparency influences green brand loyalty and …