Purpose The purpose of this paper is to examine perfume packaging in Spain and its effects
on Basque female consumers' purchase decision. The study population was made up of …

This research aims to verify effect of packaging, social media marketing and electronic word
of mouth (eWOM) on purchasing decisions. The sample in this research was 236 consumers …

Livestream shop**, a novel business model, has demonstrated great potential in social
media marketing. Unlike traditional live broadcasting, livestream shop** enables real-time …

Recent advances in e‐commerce have resulted in significant progress being made toward
strategies, requirements, and the development of various mechanisms aimed at influencing …

This research aims to analyze the influence of packaging attributes towards consumer's
purchase intention of Emina cosmetic. There are five independent variables used in this …

Graphic design theory research examines how designers can read about and read into
designs in order to stimulate growth and change in their own work. It inspires new lines of …

Packaging is a vital marketing tool that can be used to promote products on the market.
Packaging acts as a product language that provides basic functions and important …

Due to the different schools of thought, studying the consumption behavior of the bottom of
the pyramid (BoP) has become a potential research topic. This study aims to explore the …

The aim of this paper is to examine the impact of perfume packaging on consumer buying
behaviour of Jordanian women. The dimensions of perfume packaging adopted were …

Nowadays, the use of polymer films for flexible packaging has gained a widespread
importance because of their easy processing, good final properties, light weight and low …