[HTML][HTML] Overcoming customer innovation resistance to the sustainable adoption of chatbot services: A community-enterprise perspective in Thailand
The primary goal of utilizing chatbots for customer service is to fulfill customer requests
without requiring a conversation. However, the challenge to the sustainable adoption of …
without requiring a conversation. However, the challenge to the sustainable adoption of …
Analyzing consumer behaviour towards food and nutrition labeling: A comprehensive review
Studying consumer behaviour towards food and nutrition labelling (F&NL) is increasingly
becoming important across the world. Bibliometric analysis is a way to identify influential …
becoming important across the world. Bibliometric analysis is a way to identify influential …
Motives towards e-shop** adoption among Pakistani consumers: an application of the technology acceptance model and theory of reasoned action
Digital technologies play a vital role in daily human life and significantly influence human
attitudes toward the adoption of new and attractive lifestyles. The internet has been widely …
attitudes toward the adoption of new and attractive lifestyles. The internet has been widely …
7 topics that business ecosystems navigate: Assessment of scientific activity and future research agenda
Business Ecosystems are made up of a group of companies that cooperate with each other
to innovate in a product. This research had the purpose of assessing the scientific activity …
to innovate in a product. This research had the purpose of assessing the scientific activity …
Fitness Apps's purchase behaviour: Amalgamation of Stimulus-Organism-Behaviour-Consequence framework (S–O–B–C) and the innovation resistance theory (IRT)
With the rise in popularity and use of fitness apps, more research is needed to learn more
about how people use the apps so that they keep using them. Stimulus-Organism-Behaviour …
about how people use the apps so that they keep using them. Stimulus-Organism-Behaviour …
Evaluating the influence of service quality, hedonic, and utilitarian value on shopper's behavioral intentions in urban shop** malls during the COVID-19 pandemic
Shop** malls are subjected to a lot of changes during the COVID-19 pandemic, especially
in the Philippines. The objective of the study was to evaluate the influence of service quality …
in the Philippines. The objective of the study was to evaluate the influence of service quality …
Analysis of the Effect of Debt Level, Market Orientation, and Financial Literacy on Microenterprise Financial Performance: The Mediating Role of Consumer Behavior
In the context of business and consumer behavior, this paper explores the impact of Debt
Level, Market Orientation, and Financial Literacy on Consumer Behavior and …
Level, Market Orientation, and Financial Literacy on Consumer Behavior and …
A conceptual model to imply a negative innovation assessment framework on consumer behaviors through the electronic business platforms
Online retail platforms significantly impact consumers' purchasing decisions. Satisfaction,
purchase intent, and repeat online shop** drive the platform's purchasing decisions. In …
purchase intent, and repeat online shop** drive the platform's purchasing decisions. In …
How attitude and para-social interaction influence purchase intentions of Mukbang users: A mixed-method study
Mukbang is widely recognized as a new type of food video on user-generated content
(UGC) platforms. The purpose of this study was to identify motivators to watch mukbangs …
(UGC) platforms. The purpose of this study was to identify motivators to watch mukbangs …
Factors affecting adoption and use of M-commerce services among the customers in Saudi Arabia
M-commerce has the potential to change consumers' shop** habits and establish itself as
a significant commerce channel. People rely on digital devices more than ever before, and …
a significant commerce channel. People rely on digital devices more than ever before, and …