The customer value proposition (CVP) has a critical role in communicating how a company
aims to provide value to customers. Managers and scholars increasingly use CVP …

Creating and communicating customer value is the basis of business-to-business marketing.
In recent years, our understanding of the value construct and the communication of customer …

During the last decade, service-dominant (SD) logic (1) has taken a series of significant
theoretical turns,(2) has had foundational premises modified and added and (3) has been …

Co-creation is described as a resource integration process involving actors that are linked
within a service ecosystem. This process occurs when value propositions attract actors to …

Transformative service research is particularly relevant in health care where the firm and
customer can contribute to individual as well as societal well-being. This article explores …

Based on service-based value propositions, product-service systems (PSS) are commonly
understood as a means to realize circular economy. However, the design of value …

E-learning has become an increasingly important learning and teaching mode in recent
decades and has been recognized as an efficient and effective learning method. The rapidly …

Purpose This study aims to identify factors that can improve customer service performance
by verifying the relationships between these factors, such as customer orientation, firm …

Purpose–The purpose of this paper is to provide directions for future research on:
broadening the role of customers in customer experience; taking a practice-based approach …

The transition toward the sustainability-driven circular economy is emerging across global
markets. The circular economy refers to a regenerative and restorative economic system that …