The relationship between product pricing and product packaging plays an important role in
the buying behavior of consumers, whereas customer satisfaction plays a mediating role. To …

Purpose In an emerging market, understanding shoppers' behavior in an online market is
essential to develo** online retail strategies. This research study examines the effects of …

Approximately one-fifth of food discarded globally and the wastage magnitude estimated to
reach 2.1 billion tonnes by year 2030. This paper systematically synthesised past literatures …

The objective of the current study is to perform a systematic review to the published articles
upon the advancement of corporate social responsibility (CSR) in the service sector. This …

This research establishes the relationship between the digital channels that organizations
use to communicate with their audience and the stages of the consumer buying decision …

Social media interactions among consumers have changed the marketing scenario.
Businesses are actively present on social media platforms so that they can understand how …

Now-a-days, the governmental institutions of UAE are devising new ways with an intention
to provide better service to its citizens, which are easily accessible, accurate, timely, high in …

The revolution of information and communication technology has been found to shape
different sectors of the world. In the 21st century, the idea to administer and govern has gone …

The sharing economy is nowadays disrupting the hotel industry. Airbnb is one of the best
examples of such an issue. In order to find approaches for hotels to mitigate the threat from …

Over the past two decades, marketing has made a paradigm shift from the traditional
approach to the digital approach. The single biggest event that has affected marketing in the …