Despite consistent interest in sport brands and the multitude of brands in the sport
ecosystem, extant knowledge remains fragmented and unstructured. The purpose of this …

In this paper, we examine the implications of sport stadiums closures during the COVID-19
global pandemic. The paper looks at the impact of sport stadium closures from three …

Athlete brands exist within a network of brand relationships. Thus, considering the joint
influences of related brands at different levels (league, team, and athlete) is essential for …

One of the most valuable assets a sport entity possesses is its brand. However, existing
sport branding research has largely examined brands at an individual level and not taken …

Purpose The purpose of the paper is to contribute to the extant sport marketing literature by
positing fan engagement, team brand image and cumulative fan satisfaction with the team …

Purpose In a dynamic, continuously evolving sports landscape, social media have become
an indispensable tool for sports organizations to cultivate meaningful connections with fans …

Research question This paper evaluates factors impacting corporate social responsibility
(CSR) campaigns' key performance indicators (KPIs) by extending the sport sustainability …

Most collegiate athletes in the United States monetize their name, image, and likeness (NIL)
through social media influencer marketing. This provides an opportunity to examine the …

This study explores the relationships among sport stadium visitors' experiences, satisfaction,
team brand image, and destination image. A text mining approach was first used to analyse …

Purpose The central objective is to determine the main components of a brand that become
a “beloved” brand in the minds of consumers applied to football teams. Design/methodology …