This study aims to investigate consumer perceptions and reactions in terms of specific
discount patterns (fixed price, 40% discount, discount from 500 TL to 300 TL and 20%+ 25 …

Research on food waste reduction suggests that solutions aimed at reducing waste early in
the consumption cycle are the most impactful. Based on this premise, food research labs …

With the need among retailers to create effective promotional campaigns, scarcity, and
popularity cues are increasingly used. Drawing from regulatory focus and popularity versus …

This study investigates the impact of promotional message framing on domestic tourists'
travel intentions during a health crisis, exploring the moderating effects of regulatory focus …

With the global economic integration, the development of international activities reduce
trade barriers in the exchange between countries, and the intensification of competition …

This paper analyzes the under-researched yet rapidly growing subscription e-commerce
services. Using surprise-and uncertainty-related theories, this exploratory study considers …

Purpose Return policies are major risk-allaying cues for customers, yet they are a critical
cost/lost-sales for retailers. Despite their importance in the retailing industry, few studies …

Electronic commerce platforms provide various shop** channels for consumers. This
study investigated the impact of two types of shop** channels (ie, self-run and third-party …

Purpose With a decrease in consumer spending during the coronavirus disease 2019
(COVID-19) pandemic, many retailers are offering price reductions to stimulate demand …

Preorder offers are increasingly common for many types of products and services. Sales
promotions, such as price discounts and free gifts, are frequently used to raise offer …