Background: Social media is commonly used in public health interventions to promote
cancer screening and early diagnosis, as it can rapidly deliver targeted public health …

In the last decade, the body image literature has begun to extend beyond a primary focus on
body image disturbances and examine the construct of positive body image. Similarly,“Body …

Purpose The purpose of this study is to analyze how positive behaviors toward influencers
(customer interaction) and promoted products (looking for product information) can be …

With the advent of the Internet and other digital technologies, contemporary businesses from
all sectors are using social media for communication with consumers to engage them …

Abstract The Black Lives Matter (BLM) movement ignited divergent social media reactions
and conversations. Addressing the importance of message sources, this study aims to (1) …

Virtual influencers (VIs) are computer-generated avatars whose purpose is to exert
influences on social media. The unique features of VIs have the potential to overcome …

Influencer marketing is develo** at a fast pace. The metaverse offers new possibilities for
brands to initiate influencer marketing. This study employs a qualitative approach. In total …

Corporate social responsibility (CSR) has become a global norm for organizations to
observe. In today's shifting media landscape, social media influencers (SMIs) have become …

Research interest around athlete and human branding has increased significantly over
recent years, however gaps are evident in terms of cohesive strategic direction and …

Social Media is one of the digital marketing media that is widely used today and the
presence of the brand ambassador phenomenon is one of the determinants of consumer …