[PDF][PDF] Usage of mobile marketing strategies in Zimbabwe's tourism and hospitality sector

M Nyatsambo, M Phiri, M Mashingaidze - African Journal of Hospitality …, 2022 - ajhtl.com
The convergence of the mobile phone and mobile internet presents endless opportunities
for the hospitality sector. This study aims to explore knowledge about benefits and usage of …

Mining mobile internet lifestyles in distinct urban areas: tales of two cities

Y Zhang, L Yang, H Jiang, S Yi, Z Hu, X Liu - IEEE Access, 2018 - ieeexplore.ieee.org
The information and communication technology industry has developed rapidly, and data
are an important link between society and the Internet. The study of the regional usage …

Mobile Data Application in Smart City

H Jiang, Q Chen, Y Zeng, D Li, H Jiang, Q Chen… - Mobile Data Mining and …, 2019 - Springer
This chapter focuses on mobile networks: The term smart city can be defined as an
environment that uses currently available technologies to improve living conditions by …

[PDF][PDF] FACTORS INFLUENCING USERS'ADOPTION OF ONLINE TO OFFLINE APPLICATION PLATFORMS: EVIDENCE FROM CHINA

WEI ANNI - 2019 - core.ac.uk
Online to offline (O2O) is an emerging e-commerce model which combines online and
offline transactions, it promotes the integration of traditional offline physical store business …