Impact of digital marketing on mental image of banks in Saudi Arabia

MT Alshurideh, AF Alserhan, AAS Mohammad… - … Sustainability and Social …, 2025 - Springer
The current study aimed to discover the impact Digital Marketing on Mental Image of Banks
in Saudi Arabia. This research focused on employees working for these Banks. The primary …

Pengaruh Kapabilitas Pemasaran, Digital Marketing Dalam Meningkatkan Kinerja Pemasaran UMKM Di Jawa Barat

F Sudirjo, AY Rukmana… - … : Riset Bisnis Dan …, 2023 - bisnisman.nusaputra.ac.id
Penelitian ini bertujuan untuk mengetahui pengaruh kemampuan pemasaran dan
pemasaran digital terhadap kinerja pemasaran usaha mikro, kecil dan menengah (UMKM) …

Pengaruh digital marketing dan kompetensi wirausaha terhadap kinerja pemasaran (Studi ada UMKM di Jawa Barat)

D Chusumastuti, A Zulfikri… - Jurnal Bisnis dan …, 2023 - wnj.westscience-press.com
Penelitian ini bertujuan untuk menyelidiki pengaruh pemasaran digital dan kompetensi
kewirausahaan terhadap kinerja pemasaran usaha mikro, kecil, dan menengah (UMKM) di …

Analysis of E-Marketing Strategy and Business Innovation in Optimizing Improvement of Service Quality and Its Effect on MSME Income

E Sulistyaningsih, W Murti, C Ratnasih - ADI Journal on Recent …, 2024 - adi-journal.org
This research aims to analyze e-marketing strategies along with business innovations that
can optimize improvements in service quality and their impact on the income of Micro, Small …

The influence of financial literacy, digital literacy, digital marketing, brand image and word of mouth on the z generation's interest in Islamic banks

D Suparno, I Tjahjawulan, S Martodiryo… - … Journal of Data and …, 2023 - growingscience.com
This study aims to examine the effect of digital literacy, digital marketing, and word of mouth
on the interest of the z generation in Islamic banks. Researchers used primary data obtained …

Brand capabilities in digital marketing: The key to enhancing marketing performance

A Munir, N Kadir, F Umar, A Pasryb… - … Journal of Data and …, 2024 - m.growingscience.com
This study presents a structural equation model to describe the interrelationships between
Digital Marketing, Brand Articulating Capability, Brand Resonance Capability, and Marketing …

[PDF][PDF] The role of digital marketing in boosting MSME marketing performance

N Nofrisel, EB Setiawan… - … of Economics and …, 2023 - pdfs.semanticscholar.org
Finding out how digital marketing affects the marketing effectiveness of micro, small, and
medium-sized firms (MSMEs) in East Java, Indonesia, is the aim of this study. Data from 351 …

Digital marketing strategies and SMEs performance in Tanzania: insights, impact, and implications

HM Mushi - Cogent Business & Management, 2024 - Taylor & Francis
This article examines the interconnected nature of digital marketing strategies,
encompassing search engine optimization, content marketing, social media marketing …

Develo** and implementing digital marketing strategies of the future: toward improving product quality and competitiveness

M Martynenko, O Losheniuk, H Demchenko… - 2023 - repository.hneu.edu.ua
The development of tools and technologies of the fourth industrial revolution wave hasa
direct impact on almost the entire multifaceted space of human activity, and the marketing …

An empirical investigation of the impact of marketing analytics capability on SME performance: a resource-based view approach

K Abrokwah-Larbi - Asia-Pacific Journal of Business Administration, 2024 - emerald.com
An empirical investigation of the impact of marketing analytics capability on SME performance:
a resource-based view approach | Emerald Insight Books and journals Case studies Expert …