Marketing scholars and practitioners recognize marketing resources as crucial drivers in the
process by which firms develop their competitive advantages and achieve higher levels of …

Purpose The authors aim to develop and test a theory of dual responsibility to explain the
relationship between corporate social responsibility (CSR) and firm performance. The …

Green innovation has received growing attention from the business sector in recent years,
yet few studies have examined the internal mechanisms and contingent conditions that link …

The purpose of this study is to understand the effects of the rebranding process on private
label performance output, namely, on brand equity. More specifically, the study aims to …

Resource depletion and environmental pollution concerns are forcing manufacturers to pay
greater attention to environmental sustainability. This is especially so for business-to …

Purpose The purpose of this paper is to understand the impact of dynamic capabilities
(DC)(in the view of exploration and exploitation) on competitiveness and performance …

One of the main challenges for small and medium enterprises (SMEs) is how to leverage
their R&D activities in the international markets but current literature offers mixed evidence …

This paper investigates how the impact of the COVID-19 pandemic crisis affects the
innovation of Micro, small and medium enterprises (MSME) in Indonesia and how …

Purpose The purpose of this paper is to investigate how specialised capabilities including
absorptive capacity and marketing capabilities influence innovation commercialisation in …

The subject of our research is the environmental management practices (EMPs) adopted by
small and medium-sized hotel enterprises (SMHEs) to foster the development of sustainable …