In recent years, there has been growing interest in promoting sustainable agriculture and
reducing the environmental impact of the food system. One approach to achieving these …

Purpose This study aims to investigate value co-creation, its antecedents (ie customer
delight and place identity) and the consequences (ie satisfaction and revisit intention) at eco …

Agritourism is not a new phenomenon; moreover, it has increased significantly over the past
decade and is expected to continue growing in the future. Despite this growth, there is no …

The purpose of this article is to investigate the factors that influence the authenticity of
heritage hotels in popular tourist destinations. Using the Greek island of Santorini as a case …

In the face of escalating global concerns surrounding environmental sustainability and the
preservation of cultural heritage, this research explores the intricate connection between …

This study examined how some metaphoric historical events, endowed with an important
background in literature, culture, policy, and art, contribute to the brand value for hospitality …

Purpose–This study explores the determinant factors affecting the revisit intention of heritage
hotel consumers and understand the key attributes of a heritage hotel. Methodology/Design …

This study examined the impacts of perceived Airbnb risks, ie, performance, financial,
physical, social, time, and psychological risks on tourists' intention to use Airbnb. The study …

With the concern of rainbow marketing, sexual minority travelers have become highly
vigilant when evaluating hotels' LGBT-friendly marketing with their authenticity. It is important …

Heritage hotels play a significant role in the hotel sector, preserving cultural heritage and
delivering authentic and unique guest experiences and economic value to destinations. As …