Digital transformation is a top priority in most organizations. It is a complex task that tackles
the changes digital technologies can bring about in organisations. As such, it requires clarity …

Strategies and means for selecting and implementing digital technologies that realize firms'
goals in digital transformation have been extensively investigated. The recent surge in …

The open innovation paradigm has created substantial new opportunities for firms in various
sectors. However, scholars have long expressed concern that open innovation also entails a …

The development of information and communication technologies offers innovative
opportunities to establish business strategies focused on customer value co-creation. This …

Online payment is a concept with increasing prominence across the globe. Due to
digitisation, the concept of online banking has gradually made inroads into the marketing …

The bottom of the pyramid (BOP) in every develo** and frontier economy represents a
largely untapped segment of the market that is excluded from formal financial markets …

This study investigates how customers co-create value in online banking. The aims of this
study were twofold. First, it tests the DART model (dialogue, access, risk assessment, and …

Purpose The purpose of this paper is to test what experience value factors are required to
constitute customer value co-creation behavior. Design/methodology/approach The authors …

This research attempts to evaluate the ongoing position of the modalities exercised in India
concerning digital payments. Largely appraised as a success story in the making, this …

This paper addresses the 'digital imperative'and how organisations are pressured to
digitalise. In comparison to previous studies that often emphasise market pressures to …