This manuscript overviews recent research on the intention-behavior gap, focusing on
moderators of the intention-behavior relationship. The manuscript draws on the concept of …

Concerns about animal welfare and sustainable meat production are growing among
consumers. The awareness of carbon emissions linked to livestock and ethical concerns …

Humanity is in a situation in which climate change has a significant impact on all countries of
the world. Countermeasures can mainly be taken through changes in people's behavior or …

Objective: According to the theory of planned behavior, individuals are more likely to act on
their behavioral intentions, and report intentions aligned with their attitudes and subjective …

The objective of this study is to analyse the impact of perceived risk on intention to travel in
the Covid-19 pandemic situation. Applying the Theory of Planned Behaviour, the study …

With the textile industry satisfying steadily increasing consumption levels, excessive usage
of valuable natural resources provokes a major environmental footprint: 118 billion cubic …

This article aims to explore the key factors on e-commerce adoption from elements of social
psychology, such as attitude, subjective norms, perceived behavioral control, ease of use …

Objective The current study integrated Protection Motivation Theory (PMT) and extended
Theory of Planned Behavior (TPB) to evaluate factors affecting the perceived effectiveness …

This paper is set to explore the role of individual-level behaviours and actions in the digital
transformation of international SMEs. This is particularly important since little is known …

Purpose This study examines the impact of attitudes toward fashion influencers (FIs) on
brand attitude and consumer purchase intention. It also aims to identify factors affecting …