Guanxi and Chinese brand loyalty

Memorable boat show experiences: Examining the mechanisms of value and mianzi from the perspective of high-end Chinese attendees

X Fu, B Lin, YC Wang, Y Sun - Journal of China Tourism Research, 2021 - Taylor & Francis
This study proposes an integrative framework to describe the relationships between
memorable boat show experiences, perceived value (utilitarian and hedonic), mianzi (desire …
Speichern Zitieren Zitiert von: 5 Ähnliche Artikel Alle 3 Versionen
[Free GPT-4]
[PDF] mq.edu.au

[PDF][PDF] Guanxi as a relationship commitment and loyalty behavior: a study of Chinese banking customers

LWY Lee - 2016 - figshare.mq.edu.au
ABSTRACT A guanxi network, or relationship network, is considered an essential strategic
asset for organizations doing business in the People's Republic of China. Yet outside Asia …
Speichern Zitieren Zitiert von: 1 Ähnliche Artikel Alle 5 Versionen Bibliothekssuche HTML-Version