Social media require a marketing rhetoric that embraces emerging language use and
shifting communication norms. Emojis have become quintessential elements of social media …

Tourism firms using visual social media marketing are struggling with its implementation,
specifically in formulating engagement-based visual message strategies. Yet, creating such …

This study aims to uncover the complexity of emoji usage on Chinese social media. We
investigate emoji usage in comments on push notifications from the WeChat official account …

Tourism marketing has developed a semiotic tourism language to promote and introduce
touristic destinations, a language that is sometimes even called touristic language, and …

Humour plays an important role in driving firm-consumer conversations on social media, yet
the examination of humour from a rhetorical perspective remains unheeded in marketing …

Tourism scholars are increasingly turning to web-based platforms to conduct e-tourism
research. The availability of crowdsourcing websites (eg, Amazon Mechanical Turk or …

Humour plays an important role in driving firm-consumer conversations on social media, yet
the examination of humour from a rhetorical perspective remains unheeded in marketing …