Shop** malls are unique retail environments offering individual consumption experiences
within a holistic retail ecosystem. Drawing on a bibliometric analysis and a systematic review …

This study examines the effects of personalization and hedonic motivation on customer
experience and its loyalty outcomes in omnichannel retail context. The study develops eight …

Purpose The marketing literature uses five different experience terms that are supposed to
represent different streams of research. Many papers do not provide a definition, most of the …

Marketing has recently shown considerable interest in customer experience (CX). Klaus and
Maklan (2012, 2013) provided a scale, called EXQ, to measure CX quality. In 2014, Klaus …

Recently published exploratory research has suggested COVID-19 control protocols
implemented during the pandemic may have altered the values and experiences customers …

This study investigates how hedonic consumption experiences within a shop** mall
dynamically affect the mall's overall sales performance. Using weekly sales data of various …

Retailers invest in atmospherics to create effective environments that engage shoppers in
their shop** journey and promote business success. However, the link between store …

As new AR supported products such as location-based AR navigation systems become
available in the consumer market, it is particularly important to understand how user …

This study aims to find out how emotions influence shoppers‟ behaviour in offline retail
settings and how they get influenced by different elements. This research makes use of …

This study examines how the presence of other customers in a retail service environment
influences an individual's service brand experience (SBE). Previous research indicates …