Digital technologies meet soft laddering: A critical reflective perspective

C Bartoli, A Mattiacci, C Nosi - International Journal of Market …, 2024 - journals.sagepub.com
This study contributes to the academic discourse on the evolution of virtual qualitative
enquiries in the wake of the accelerated adoption of digital technology following the COVID …

Exposure to Structured Service Environments as a Proactive Strategy for Handling Service Failures

J Khenfer, O Trendel - Journal of Service Research, 2025 - journals.sagepub.com
This research investigates how structured service environments can mitigate negative
customer responses to service failures. We propose a proactive strategy that aims to …