Framework of affordances for virtual reality and augmented reality
Virtual reality (VR) and augmented reality (AR) technologies continue to grow and present
possibilities to change the ways we learn, accomplish tasks, and interact with the world …
possibilities to change the ways we learn, accomplish tasks, and interact with the world …
Examining gifting behavior on live streaming platforms: An identity-based motivation model
Social live streaming services are becoming increasingly popular worldwide, and viewers'
gifting behavior is critical to the success of the business model of these services. However …
gifting behavior is critical to the success of the business model of these services. However …
Impact of viewer engagement on gift-giving in live video streaming
This study investigates the effect of viewer engagement on gifting items to a streamer in a
live video streaming. Data were collected from AfreecaTV, a leading live video streaming …
live video streaming. Data were collected from AfreecaTV, a leading live video streaming …
The magic of danmaku: A social interaction perspective of gift sending on live streaming platforms
A novel function of live streaming is that viewers can send paid gifts to broadcasters. In
addition, viewers can engage with broadcasters by sending danmaku, a type of comment …
addition, viewers can engage with broadcasters by sending danmaku, a type of comment …
[HTML][HTML] Beyond livestreaming: The rise of social media gifting and paid memberships− A systematic literature review and future research agenda
Paid memberships and gifts are increasingly implemented in social media as content
monetization functions. Here, we outline the overarching trend toward gifting and …
monetization functions. Here, we outline the overarching trend toward gifting and …
Active or avoidance co**? Influencing mechanisms of streamers' co** strategies on viewers' word of mouth after livestreaming e-commerce failures
Livestreaming e-commerce, as an emerging form of e-retailing and livestreaming
monetization, is develo** rapidly throughout the world. In the realm of livestreaming e …
monetization, is develo** rapidly throughout the world. In the realm of livestreaming e …
Understanding factors affecting users' social networking site continuance: A gender difference perspective
Social networking sites (SNSs) have attracted more and more people to interact on line.
Because of their popularity, firms and organizations are now marketing their business on …
Because of their popularity, firms and organizations are now marketing their business on …
Virtual gifting and danmaku: What motivates people to interact in game live streaming?
Virtual gifting and danmaku are important interactive behaviors in the course of game live
streaming. Viewers send both gifts and danmaku enthusiastically while watching a game …
streaming. Viewers send both gifts and danmaku enthusiastically while watching a game …
Avatar-mediated communication and social identification
ABSTRACT Avatar-mediated communication (AMC), commonly used in online environments
such as games and the emerging metaverse, is different from traditional computer-mediated …
such as games and the emerging metaverse, is different from traditional computer-mediated …
Give to give: The gifting motivation and behavior in the social live streaming service
The social live streaming service (SLSS) helps users broadcast live videos over the Internet
for social interactions. In SLSS, attracting users to purchase and give virtual items as gifts …
for social interactions. In SLSS, attracting users to purchase and give virtual items as gifts …