This research confirms empirical patterns about in-store behaviors based on a large number
of shops and store visits, specifically 654,000 transactions in 40 supermarkets …

We have designed this book to support courses in consumer behaviour at Master's level. It is
also suited to more advanced teaching at first-degree level. Our intended audience is those …

This paper reviews the regularly recurring deviations between buyer behaviour patterns and
predictions from the NBD-Dirichlet model. Previous studies have tended to look at one or …

Recommending appropriate product items to the target user is becoming the key to ensure
continuous success of E-commerce. Today, many E-commerce systems adopt various …

We present a review of Gerald Goodhardt's most famous contribution to marketing science—
the NBD‐Dirichlet model. This provides a powerful illustration of the complex pathway and …

This study proposes an alternative approach to the usual cognitive investigation of the
purchasing behaviour for food products by country-of-origin (COO). The new approach is …

Although marketers are increasingly asked to manage brands for the long term, it is difficult
to do so when no clear picture exists of long-term brand buying. This study reports …

To identify the effect of marketing actions on consumer purchasing, analysts must
disentangle the dynamic component of purchasing from expected period-to-period …

This study uses a sample of approximately 60,000 US households to document fundamental
shop** basket size patterns across a range of retail types, and examines them in relation …

This paper proposes and validates the negative binomial distribution (NBD) to predict the
variation in repertoire size (the number of brands purchased by a consumer in a specific …