Despite all methodological efforts made in the last three decades, Western instruction
grounds on traditional principles. Most educational programs follow theories that are …

This article constitutes a state-of-the-art review of the literature on the effects of expectations
on the sensory perception of food and drink by humans. In the 'Introduction', we summarize …

People are increasingly purchasing (eg, food, clothes) and consuming (eg, movies, courses)
online where, traditionally, the sensory interaction has mostly been limited to visual, and to a …

People have been reading on computer screens for several decades now, predating
popularization of personal computers and widespread use of the internet. But it was the rise …

This book is about mental imagery and the important work it does in our mental life. It plays a
crucial role in the vast majority of our perceptual episodes. It also helps us understand many …

Componential theories of lexical semantics assume that concepts can be represented by
sets of features or attributes that are in some sense primitive or basic components of …

I define “sensory marketing” as “marketing that engages the consumers' senses and affects
their perception, judgment and behavior.” From a managerial perspective, sensory …

Neurocognitive and neurolinguistics theories make explicit statements relating specialized
cognitive and linguistic processes to specific brain loci. These linking hypotheses are in …

How brain structures and neuronal circuits mechanistically underpin symbolic meaning has
recently been elucidated by neuroimaging, neuropsychological, and neurocomputational …

Conceptual representations in long-term memory crucially contribute to perception and
action, language and thought. However, the precise nature of these conceptual memory …