Penelitian ini bertujuan untuk menganalisis pengaruh inklusi keuangan terhadap kinerja
dan keberlangsungan UKM di Pujasera Alun-Alun Kota Probolinggo. Sebanyak 96 UKM …

In the digital era, e-commerce adoption is a potential solution for business and financial
management for MSMEs. This research aims to develop strategies for managing MSMEs …

This study investigated the preference of e-wallets among SME owners in the downtown
area of Davao City, focusing on the relationship between demographic factors and e-wallet …

This research aims to explore the influence of sustainability marketing on brand loyalty
among Generation Z. A key issue identified is the growing importance of sustainability in …

This research explores the impact of marketing management on customer loyalty and
financial performance of retail companies in Indonesia. Using literature review and case …

This study aims to examine the implementation of business risk management for enchance
marketing performance in Harum Laundry MSMEs. The analysis was conducted on various …

Generation Z, as a group of young consumers who grew up in the digital age, has unique
preferences towards brands, placing product innovation and sustainability as key factors in …

In the digital age, social media is becoming an important platform for marketing, but a key
challenge is how to differentiate brands in a saturated market. Brand storytelling emerges as …

Proses penggajian yang manual sering kali menyebabkan inefisiensi dan rentan terhadap
kesalahan. Untuk mengatasi masalah ini, program Pendam**an dan Implementasi Sistem …

Service is an important element in sha** a company's image and maintaining customer
loyalty, especially in the competitive automotive industry. This research aims to design and …