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Leveraging experienced consumers to attract new consumers: An equilibrium analysis of displaying deal sales by daily deal websites
Daily deal websites help small local merchants to attract new consumers. A strategy adopted
by some websites is to continually track and display the number of deals sold by a merchant …
by some websites is to continually track and display the number of deals sold by a merchant …
Pricing strategies and mechanism choice in reward-based crowdfunding
With consideration of the ambiguity and overfunding effects, this study develops generalized
models to compare the sequential and simultaneous mechanisms in reward-based …
models to compare the sequential and simultaneous mechanisms in reward-based …
Marketing agencies and collusive bidding in online ad auctions
The transition of the advertising market from traditional media to the internet has induced a
proliferation of marketing agencies specialized in bidding in the auctions that are used to …
proliferation of marketing agencies specialized in bidding in the auctions that are used to …
Open and private exchanges in display advertising
We study the impact of the emergence of private exchanges (PX) on the display advertising
market. Unlike open exchanges (OX), the original exchange types that are open to all …
market. Unlike open exchanges (OX), the original exchange types that are open to all …
Large online product catalog space indicates high store price: Understanding customers' overgeneralization and illogical inference
Previous research has shown that because offline store space is costly, customers tend to
associate large interstitial space among products in a bricks-and-mortar store with high …
associate large interstitial space among products in a bricks-and-mortar store with high …
Marketing agencies and collusive bidding in online ad auctions
F Decarolis, M Goldmanis, A Penta - 2017 - nber.org
The transition of the advertising market from traditional media to the internet has induced a
proliferation of marketing agencies specialized in bidding in the auctions that are used to …
proliferation of marketing agencies specialized in bidding in the auctions that are used to …
Exclusive display in sponsored search advertising
As sponsored search becomes increasingly important as an advertising medium for firms,
search engines are exploring more advanced bidding and ranking mechanisms to increase …
search engines are exploring more advanced bidding and ranking mechanisms to increase …
[PDF][PDF] The effects of microtargeting on conversion rates and the role of information asymmetry
Behavioral advertising targets consumers based on their personal characteristics, while
contextual advertising is based on the content consumers are currently viewing. Nowadays …
contextual advertising is based on the content consumers are currently viewing. Nowadays …
[PDF][PDF] Microtargeting and Information Asymmetry in Online Advertising
W Chaimanowong, F Cisternas, S Despotakis - 2024 - stedes.com
In online advertising auctions, advertisers bid on ad impressions by using consumer data to
target users effectively. However, disparities in data access and types among advertisers …
target users effectively. However, disparities in data access and types among advertisers …
[ספר][B] Toward a framework for establishing social media market mavenism: an expertise presentation approach
G Agopian - 2019 - search.proquest.com
This dissertation explores market mavens and presents initial steps toward a framework for
understanding how market mavenism is established on social media. Since expertise is the …
understanding how market mavenism is established on social media. Since expertise is the …