The failure rate of restaurants is high in many countries, primarily because of the complex
relationships between services and customers. Therefore, improving restaurant customer …

This study investigates the effect of Customer-Based Brand Equity (CBBE) on customer
loyalty and further examines the mediatory roles of customer satisfaction and trust in the …

This study develops and tests a consumer-based chain restaurant brand equity (CBCRBE)
model and investigates the mediating effects of brand reputation on the relationship …

This study aims to investigate the mediating effects of consumer satisfaction on the
relationship between consumer-based brand equity and brand loyalty in the hotel and …

El objetivo de la investigación fue identificar si la calidad del servicio y el precio se
relacionan positivamente con la imagen de la tienda y, a su vez, con la satisfacción del …

Despite the tourism growth in Korea, foreign travelers remain dissatisfied with Korean
restaurants. Accordingly, this research investigates the factors influencing foreign travelers' …

The purpose of this study is to enhance an understanding of service quality in fast-food
restaurants by develo** a conceptual framework and measurement scale. Based on an …

The main objectives of this study were to identify attributes that influence customer
satisfaction and determine their relationships with customer satisfaction. The variables …

Purpose The purpose of this paper is to investigate the effect of brand experience on brand
equity dimensions in the perspective of customers (including brand identification, physical …

The study investigates the impact of brand equity on brand loyalty with the mediation of
customer satisfaction in restaurant sector of Lahore, Pakistan. The study uses seven …