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[HTML][HTML] Managerial response strategies to eWOM: A framework and research agenda for webcare
Managers increasingly address client feedback online, a practice known as webcare. Based
on a systematic literature review on webcare, we provide a framework that aims to identify …
on a systematic literature review on webcare, we provide a framework that aims to identify …
Service failures and recovery in hospitality and tourism: A review of literature and recommendations for future research
E Koc - Journal of Hospitality Marketing & Management, 2019 - Taylor & Francis
Service failures and recoveries have important implications for hospitality and tourism
businesses, not only due to general service characteristics of inseparability, heterogeneity …
businesses, not only due to general service characteristics of inseparability, heterogeneity …
Age and gender differences in online travel reviews and user-generated-content (UGC) adoption: extending the technology acceptance model (TAM) with credibility …
G Assaker - Journal of Hospitality Marketing & Management, 2020 - Taylor & Francis
This study examines the effects of trustworthiness, expertize, perceived usefulness (PU), and
perceived ease of use (PEOU) on usage intention toward user-generated content (UGC) …
perceived ease of use (PEOU) on usage intention toward user-generated content (UGC) …
The service recovery journey: Conceptualization, integration, and directions for future research
Y Van Vaerenbergh, D Varga… - Journal of service …, 2019 - journals.sagepub.com
Service failures represent temporary or permanent interruptions of the customer's regular
service experience. Although the literature identifies an extensive set of organizational …
service experience. Although the literature identifies an extensive set of organizational …
[HTML][HTML] The influence of negative emotions on brand trust and intention to share cause-related posts: A neuroscientific study
Negative user-generated content provides cues that warn other consumers to avoid using a
particular product or service. This study explores whether brand feedback can counteract …
particular product or service. This study explores whether brand feedback can counteract …
Complaining practices on social media in tourism: A value co-creation and co-destruction perspective
Social media has transformed the way tourism-related information is generated and
distributed. While previous studies have focused largely on the benefits of social media for …
distributed. While previous studies have focused largely on the benefits of social media for …
[HTML][HTML] Purchasing natural personal care products in the era of fake news? The moderation effect of brand trust
Natural personal care products are gaining popularity due to their benefits in terms of health
and well-being. However, consumers are wary of these products and are guided by the fake …
and well-being. However, consumers are wary of these products and are guided by the fake …
The impact of fake reviews on online visibility: A vulnerability assessment of the hotel industry
Extant research has focused on the detection of fake reviews on online review platforms,
motivated by the well-documented impact of customer reviews on the users' purchase …
motivated by the well-documented impact of customer reviews on the users' purchase …
When and how managers' responses to online reviews affect subsequent reviews
Y Wang, A Chaudhry - Journal of Marketing Research, 2018 - journals.sagepub.com
In this study, the authors investigate the externalities of managers' responses (MRs) to
online reviews on popular travel websites. Specifically, the authors examine the effect of …
online reviews on popular travel websites. Specifically, the authors examine the effect of …
Responding to negative online reviews: The effects of hotel responses on customer inferences of trust and concern
Our research examines the perceptions and evaluations of prospective customers toward an
online negative review and any accompanying hotel response. The study explores two main …
online negative review and any accompanying hotel response. The study explores two main …