Building e-trust and e-retention in online shop**: the role of website design, reliability and
perceived ease of use | Emerald Insight Books and journals Case studies Expert Briefings Open …

This study explores if, how and through what channels millennials' sustainability values
translate into action when it comes to fashion garments. By testing a research model on 448 …

E-commerce and social media integration are becoming increasingly popular throughout the
world, particularly with the emergence of Web 2.0 technology. In a social commerce (SC) …

This study seeks to understand the specific factors on social media that help drive the
intention to purchase fashion‐related products, focusing on the central role of trust. The …

Purpose This study aims to propose and test a research model outlining the chain effects of
social media marketing activities (SMMA) on brand equity, encompassing the potential …

Trust is one of the key elements to develop a sustainable and long-term relationship and
connections among organizations, persons and with any stakeholder. Therefore, in …

Purpose The purpose of this study to examine the factors that encourage/inhibit Muslim
behavior in buying halal-certified food (HCF), based on two theories, the knowledge-attitude …

With the popularity and growth of social commerce, scholars and practitioners are
particularly interested in how the integration of social media with e-commerce practice may …

Purpose The study examined the mediating and moderating roles of engagement and trust
in the relationship between digital marketing and purchase intentions in the banking …

This study aims to reanalyze and reconfirm the relationships of celebrity endorsements and
E-WOM on consumer purchasing intentions and examine the indirect influence of celebrity …