Sentiment-based predictive models for online purchases in the era of marketing 5.0: a systematic review
The convergence of artificial intelligence (AI), big data (DB), and Internet of Things (IoT) in
Society 5.0, has given rise to Marketing 5.0, revolutionizing personalized customer …
Society 5.0, has given rise to Marketing 5.0, revolutionizing personalized customer …
Satisfaction on the driving seat: exploring the influence of social media marketing activities on followers' purchase intention in the restaurant industry context
Recently, social media marketing has become an effective tool for restaurants to gain
visibility, increase customer engagement, and boost sales. Through social media marketing …
visibility, increase customer engagement, and boost sales. Through social media marketing …
Impact of new media use on farmers' willingness to use clean energy: the role of topography and agricultural income
S Yin, S Han, Y Liu, Y Wang - Humanities and Social Sciences …, 2024 - nature.com
The purpose of this study was to elucidate the mechanisms by which new media use (NMU),
media trust (MT), and ecological cognition (EC) influence willingness to use clean energy …
media trust (MT), and ecological cognition (EC) influence willingness to use clean energy …
Individual and product-related antecedents of electronic word-of-mouth
Purpose This research investigates the antecedents of positive and negative electronic word-
of-mouth (eWOM) propensity, as well as the impact of eWOM propensity on the intention to …
of-mouth (eWOM) propensity, as well as the impact of eWOM propensity on the intention to …
Impact of social media marketing on consumer purchase intention: A SEM based study of attitude towards information
M Raees, S Khan, K Zaheer - … Journal of Social …, 2023 - ijsse.salmaedusociety.com
Social media is becoming an essential aspect of people's lives in the digital age, giving a
wealth of opportunities for businesses to connect with their target audience. With the …
wealth of opportunities for businesses to connect with their target audience. With the …
Beyond the basics: Exploring the impact of social media marketing enablers on business success
P Singh - Heliyon, 2024 - cell.com
In today's fast-paced world, social media marketing is crucial for businesses. However, many
Saudi Arabian organizations need more skills and resources to use this strategy effectively …
Saudi Arabian organizations need more skills and resources to use this strategy effectively …
Does guests-perceived value for money affect WOM and eWOM? The impact of consumer engagement on SNS on eWOM
Purpose Hotels provide high-quality guest experiences to generate perceived value for
money (PVM), positively influencing word-of-mouth (WOM) and electronic word-of-mouth …
money (PVM), positively influencing word-of-mouth (WOM) and electronic word-of-mouth …
Power of eWOM and Its Antecedents in Driving Customers' Intention to Revisit: An Empirical Investigation on Five-Star Eco-Friendly Hotels in Saudi Arabia
In recent years, electronic word-of-mouth (eWOM) has greatly impacted the hotel industry, as
social media and online review platforms have given customers many opportunities to share …
social media and online review platforms have given customers many opportunities to share …
Predicting Generation Z consumers' food waste reduction behavior through social media marketing activities: a mediated model
Purpose The present study aims to examine the impact of social media marketing activities
(SMMAs) on the adoption of food waste reduction behavior among Generation Z consumers …
(SMMAs) on the adoption of food waste reduction behavior among Generation Z consumers …
The impact of social media on customer behavior–evidence from Lebanon
Purpose: This study investigates the impact of social media advertising on customer
behavior; specifically its impact on customer decision-making through social proof, customer …
behavior; specifically its impact on customer decision-making through social proof, customer …