Purpose The purpose of this paper is to provide an overview of theoretical models and
studies dealing with the international marketing strategies in emerging markets and provides …

Although research on export barriers spans five decades, no single prior study has
systematically reviewed findings in this field. This study enriches the discourse on …

Despite the recognised importance of corporate social responsibility (CSR) to firms, it is far
from clear how and when CSR can drive the success of micro, small, and medium-sized …

The importance of social media as platforms of social interaction, communication and
marketing is growing. Increasing numbers of businesses in various industries have already …

This paper offers a social network explanation for the purported relationship between
internationalization and firm performance in the context of born-global small and medium …

Purpose The purpose of this paper is to encourage scholarly inquiries to critically examine
broad perspectives of marketing and business operations in the sport industry of growing …

Alleviating poverty in the least developed countries (LDCs) requires raising the income level
of local workers. We look at the poor as producers and explore drivers of higher employee …

The authors identify the following key constraints that smaller born-global firms face: lack of
economies of scale, lack of resources (financial and knowledge), and aversion to risk taking …

The importance of network ties is emphasized in the current literature on opportunity
recognition. However, it is unclear how firms with limited bridging networks, such as family …

Varying institutional environments provide the foundation for a great deal of international
business (IB) research yet relatively little empirical work has examined the association …