Family business branding from a signaling theory perspective: an integrative framework
Purpose This study aims to review family business branding research, elaborate a new
framework integrating family business branding and corporate brand management literature …
framework integrating family business branding and corporate brand management literature …
University brand image as competitive advantage: a two-country study
Purpose Given the competitive landscape in the higher education setting, it is important that
universities adopt strategies that create competitive advantage for them. Universities must …
universities adopt strategies that create competitive advantage for them. Universities must …
Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty
Purpose There is a rise in interest on the topic of consumer-brand relationships (CBRs)
among practitioners and academics. Consumers are said to build relationships with brands …
among practitioners and academics. Consumers are said to build relationships with brands …
Revisiting the 'university image model'for higher education institutions' sustainability
Global student mobility has reached far beyond Europe, North America, and Australia.
Malaysia, Singapore, and South Korea have become the 'emerging contenders' focusing on …
Malaysia, Singapore, and South Korea have become the 'emerging contenders' focusing on …
[HTML][HTML] Promising the dream: Changing destination image of London through the effect of website place
Drawing on theories of place identity and social identity, this study aims to fill a gap in place
identity studies regarding the effect of a place website on the destination image of …
identity studies regarding the effect of a place website on the destination image of …
[HTML][HTML] The role of corporate brand image for B2B relationships of logistics service providers in China
This study examines the strategic significance of B2B corporate brand image of global
logistics corporate brand providers in China offering international express parcel/postage …
logistics corporate brand providers in China offering international express parcel/postage …
Trust as mediator of corporate social responsibility, image and loyalty in the hotel sector
The hotel sector, one of the main pillars of the tourism industry, recognizes its social
responsibility and considers it as part of its image. For this reason, firms require new …
responsibility and considers it as part of its image. For this reason, firms require new …
Determinants of student satisfaction in online tutorial: A study of a distance education institution
Education system nowadays tends to utilize online learning, including in higher education.
Online learning system becomes a major requirement in implementing learning process …
Online learning system becomes a major requirement in implementing learning process …
The mediating role of trust in the relationship between corporate image, security, word of mouth and loyalty in M-banking using among the millennial generation in …
Millennials have a lifestyle that is different from previous generations. Millennial Generation
lives and grows together with rapid technological growth and currently dominates the …
lives and grows together with rapid technological growth and currently dominates the …
Pengaruh kualitas layanan, citra perusahaan dan kepercayaan pada loyalitas konsumen
MA Triandewo, Y YUSTINE - Jurnal Bisnis Dan Akuntansi, 2020 - 31.jurnaltsm.id
This study aims to test the factors that influence loyalty. This research was conducted by
collecting 150 data as samples that would represent the population. Data collection is aimed …
collecting 150 data as samples that would represent the population. Data collection is aimed …