Consumer behavior in immersive virtual reality retail environments: A systematic literature review using the stimuli‐organisms‐responses (S‐O‐r) model
With the rising popularity of immersive virtual reality (iVR) technologies, retailers are
increasingly seeking innovative ways to create unique digital shop** experiences for their …
increasingly seeking innovative ways to create unique digital shop** experiences for their …
[HTML][HTML] Examining the role of consumer motivations to use voice assistants for fashion shop**: The mediating role of awe experience and eWOM
Artificial intelligence-enabled voice assistant services have received notable scholarly
attention. Fashion retailers offer AI-based voice assistants to facilitate online shoppers …
attention. Fashion retailers offer AI-based voice assistants to facilitate online shoppers …
Technology roadmap** for the e-commerce sector: A text-mining approach
Due to rapid technological advancements and shifting consumer dynamics, the e-commerce
industry has undergone rapid transformation. Further, emerging technologies, including …
industry has undergone rapid transformation. Further, emerging technologies, including …
[HTML][HTML] Would you rather come to a tango concert in theater or in vr? aesthetic emotions & social presence in musical experiences, either live, 2d or 3d
This work shows the preliminary results of a pioneering project aimed at comparing the
aesthetic experience of a musical concert experienced in different contexts for which the …
aesthetic experience of a musical concert experienced in different contexts for which the …
Consumers' experience and satisfaction using augmented reality apps in E-shop**: New empirical evidence
As more consumers adopt virtual try-on apps, shops can offer their goods at any time.
Optimizing the online presence of e-tailers is based on technological advances, especially …
Optimizing the online presence of e-tailers is based on technological advances, especially …
Impact of embedded AI mobile smart speech recognition on consumer attitudes towards AI and purchase intention across Generations X and Y
Purpose This study aims to examine the influence of the derived attributes of embedded
artificial intelligence-mobile smart speech recognition (AI-MSSR) technology, namely …
artificial intelligence-mobile smart speech recognition (AI-MSSR) technology, namely …
[HTML][HTML] How extended reality influences e-commerce consumers: A literature review
Extended reality (XR) has attracted the attention of both scholars and practitioners, and the
literature addressing XR in the e-commerce context has expanded. Based on the reviewed …
literature addressing XR in the e-commerce context has expanded. Based on the reviewed …