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Why do consumers hesitate to purchase in live streaming? A perspective of interaction between participants
X Ma, X Zou, J Lv - Electronic Commerce Research and Applications, 2022 - Elsevier
Live streaming commerce has rapidly developed in recent years; however serious purchase
hesitation do exist at the final payment stage. Contrary to the previous studies focusing more …
hesitation do exist at the final payment stage. Contrary to the previous studies focusing more …
Social commerce: Factors affecting customer repurchase and word-of-mouth intentions
N Meilatinova - International Journal of Information Management, 2021 - Elsevier
Social commerce refers to an extension of e-commerce sites, integrated with social media
and Web 2.0 technology to encourage online purchases and interactions with customers …
and Web 2.0 technology to encourage online purchases and interactions with customers …
Internet shop** in the Covid-19 era: Investigating the role of perceived risk, anxiety, gender, culture, and trust in the consumers' purchasing behavior from a …
Unlocking the power of information technologies has become a core driver of business
transformation and growth, particularly Internet-enabled technologies. It is a recognizable …
transformation and growth, particularly Internet-enabled technologies. It is a recognizable …
The influence of perceived risk on purchase intention in e‐commerce—Systematic review and research agenda
VA Phamthi, Á Nagy, TM Ngo - International Journal of …, 2024 - Wiley Online Library
This study systematically reviews the current state of research on the impact of perceived
risk on purchase intention (PR&PI) in e‐commerce to propose an agenda for future …
risk on purchase intention (PR&PI) in e‐commerce to propose an agenda for future …
National culture and consumer trust in e-commerce
This study uses Hofstede's cultural dimensions theory to explain variance in consumer trust
in e-commerce. We model trust as a combination of a consumer's disposition to trust and …
in e-commerce. We model trust as a combination of a consumer's disposition to trust and …
Marketing strategies, perceived risks, and consumer trust in online buying behaviour
Despite the rapid increase in online shop**, the literature is silent in terms of the
interrelationship between perceived risk factors, the marketing impacts, and their influence …
interrelationship between perceived risk factors, the marketing impacts, and their influence …
Are privacy concerns still relevant? Revisiting consumer behaviour in omnichannel retailing
Omnichannel retailing is a new retail norm that focuses on providing a seamless interaction
between retailers and consumers. Although the effect of omnichannel retailing on business …
between retailers and consumers. Although the effect of omnichannel retailing on business …
Effects of various characteristics of social commerce (s-commerce) on consumers' trust and trust performance
The development of social networking sites (SNSs) has given rise to a new e-commerce
paradigm called social commerce (s-commerce). S-commerce is a subset of e-commerce …
paradigm called social commerce (s-commerce). S-commerce is a subset of e-commerce …
An empirical analysis of factors predicting the behavioral intention to adopt Internet shop** technology among non-shoppers in a develo** country context: Does …
Motivated by the lack of knowledge of what factors deterring Internet users from adopting the
Internet shop** in develo** cultures, this investigation is therefore intended to underline …
Internet shop** in develo** cultures, this investigation is therefore intended to underline …
How social media usage influences B2B customer loyalty: roles of trust and purchase risk
Purpose In the digital era, business-to-business (B2B) salespersons are encouraged to
communicate with buyers on social media platforms and shape customer loyalty. However …
communicate with buyers on social media platforms and shape customer loyalty. However …