Neurofeedback is a psychophysiological procedure in which online feedback of neural
activation is provided to the participant for the purpose of self-regulation. Learning control …

The controversial question of whether machines may ever be conscious must be based on a
careful consideration of how consciousness arises in the only physical system that …

WINNER OF THE 2014 BRAIN PRIZE From the acclaimed author of Reading in the Brain
and How We Learn, a breathtaking look at the new science that can track consciousness …

A new theory about the origins of consciousness that finds learning to be the driving force in
the evolutionary transition to basic consciousness. What marked the evolutionary transition …

To better understand the reward circuitry in human brain, we conducted activation likelihood
estimation (ALE) and parametric voxel-based meta-analyses (PVM) on 142 neuroimaging …

Higher-order theories of consciousness argue that conscious awareness crucially depends
on higher-order mental representations that represent oneself as being in particular mental …

The positive-negative axis of emotional valence has long been recognized as fundamental
to adaptive behavior, but its origin and underlying function have largely eluded formal …

The application of neuroscience to marketing, and in particular to the consumer psychology
of brands, has gained popularity over the past decade in the academic and the corporate …

The past 50 years have seen an accumulation of evidence suggesting that associative
learning depends on high-level cognitive processes that give rise to propositional …

Researchers have recently begun to integrate computational models into the analysis of
neural and behavioral data, particularly in experiments on reward learning and decision …