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Analysing workplace spirituality as a mediator in the link between job satisfaction and organisational citizenship behaviour
Purpose Without competent and talented employees, no organisation can grow and sustain
for a long time. It becomes essential for every organisation to retain and satisfy the …
for a long time. It becomes essential for every organisation to retain and satisfy the …
Converting students into university brand evangelists: an empirical evidence from the higher education sector in Tanzania
Following major strategic policy reforms and transformations in the higher education sector,
branding as a strategic resource has become an integral part of the strategic decisions of …
branding as a strategic resource has become an integral part of the strategic decisions of …
Strengthening tourism ethnocentrism in emerging tourism destinations
Purpose Despite the importance of tourism ethnocentrism in emerging tourism destinations,
there is limited, but growing, research interest in this area. This study aims to respond to …
there is limited, but growing, research interest in this area. This study aims to respond to …
“It is my place”: residents' community-based psychological ownership and its impact on rural tourism participation
J Guan, D Zhu, S Cheng, Q Li - Journal of Sustainable Tourism, 2024 - Taylor & Francis
The participation of residents plays a crucial role in achieving sustainable development of
tourism in rural community. This study proposes a novel concept, namely community-based …
tourism in rural community. This study proposes a novel concept, namely community-based …
Thank you for sharing! Unravelling the perceived usefulness of word of mouth in public procurement for small and medium enterprises
Purpose Over time, the concept of word of mouth (WOM) has spread beyond marketing into
other disciplines. This is because WOM is important in decision-making at both the …
other disciplines. This is because WOM is important in decision-making at both the …
How does destination governance build local residents' behavioural support towards destination branding: An empirical study of the tourism sector in Tanzania
The present study is among the few scholarly attempts that respond to scholarly calls to
examine destination branding from the perspective of local residents. The current study …
examine destination branding from the perspective of local residents. The current study …
The role of destination brand-oriented leadership in sha** tourism destination brand ambassadorship behavior among local residents in Tanzania
Abstract The Chengdu Declaration on Tourism and the Sustainable Development Goals
emphasizes the importance of promoting local residents' involvement in building inclusive …
emphasizes the importance of promoting local residents' involvement in building inclusive …
Investigating the predicting role of COVID-19 preventive measures on building brand legitimacy in the hospitality industry in Tanzania: mediation effect of perceived …
The COVID-19 pandemic undesirably affected the hospitality industry, and therefore,
preventive measures have been advocated as crucial when revitalizing or rejuvenating the …
preventive measures have been advocated as crucial when revitalizing or rejuvenating the …
The interplay between tourism ethnocentrism, residents' support for tourism and destination brand value co-creation in emerging tourism destinations: lessons from …
Even though the concept of value co-creation has received significant attention in the field of
tourism research, there have been few studies that explore the mechanisms of value co …
tourism research, there have been few studies that explore the mechanisms of value co …
Mediation role of destination brand patriotism in social media brand engagement and destination brand value co-creation: Local residents' perspective in the tourism …
The study is an attempt to advance knowledge on the supply-side perspective of destination
branding using a bottom-up approach. The study proposed and tested a model that …
branding using a bottom-up approach. The study proposed and tested a model that …