Analysing workplace spirituality as a mediator in the link between job satisfaction and organisational citizenship behaviour

P Dubey, AK Pathak, KK Sahu - Management Matters, 2022‏ - emerald.com
Purpose Without competent and talented employees, no organisation can grow and sustain
for a long time. It becomes essential for every organisation to retain and satisfy the …

Converting students into university brand evangelists: an empirical evidence from the higher education sector in Tanzania

D Amani - Journal of Marketing for Higher Education, 2024‏ - Taylor & Francis
Following major strategic policy reforms and transformations in the higher education sector,
branding as a strategic resource has become an integral part of the strategic decisions of …

Strengthening tourism ethnocentrism in emerging tourism destinations

D Amani - Tourism Critiques: Practice and Theory, 2024‏ - emerald.com
Purpose Despite the importance of tourism ethnocentrism in emerging tourism destinations,
there is limited, but growing, research interest in this area. This study aims to respond to …

“It is my place”: residents' community-based psychological ownership and its impact on rural tourism participation

J Guan, D Zhu, S Cheng, Q Li - Journal of Sustainable Tourism, 2024‏ - Taylor & Francis
The participation of residents plays a crucial role in achieving sustainable development of
tourism in rural community. This study proposes a novel concept, namely community-based …

Thank you for sharing! Unravelling the perceived usefulness of word of mouth in public procurement for small and medium enterprises

IJ Ismail, IA Changalima - Management Matters, 2022‏ - emerald.com
Purpose Over time, the concept of word of mouth (WOM) has spread beyond marketing into
other disciplines. This is because WOM is important in decision-making at both the …

How does destination governance build local residents' behavioural support towards destination branding: An empirical study of the tourism sector in Tanzania

D Amani, E Chao - Cogent Social Sciences, 2023‏ - Taylor & Francis
The present study is among the few scholarly attempts that respond to scholarly calls to
examine destination branding from the perspective of local residents. The current study …

The role of destination brand-oriented leadership in sha** tourism destination brand ambassadorship behavior among local residents in Tanzania

D Amani - Cogent Social Sciences, 2023‏ - Taylor & Francis
Abstract The Chengdu Declaration on Tourism and the Sustainable Development Goals
emphasizes the importance of promoting local residents' involvement in building inclusive …

Investigating the predicting role of COVID-19 preventive measures on building brand legitimacy in the hospitality industry in Tanzania: mediation effect of perceived …

D Amani, IJ Ismail - Future Business Journal, 2022‏ - Springer
The COVID-19 pandemic undesirably affected the hospitality industry, and therefore,
preventive measures have been advocated as crucial when revitalizing or rejuvenating the …

The interplay between tourism ethnocentrism, residents' support for tourism and destination brand value co-creation in emerging tourism destinations: lessons from …

D Amani - Journal of Quality Assurance in Hospitality & Tourism, 2023‏ - Taylor & Francis
Even though the concept of value co-creation has received significant attention in the field of
tourism research, there have been few studies that explore the mechanisms of value co …

Mediation role of destination brand patriotism in social media brand engagement and destination brand value co-creation: Local residents' perspective in the tourism …

D Amani - Journal of Quality Assurance in Hospitality & Tourism, 2024‏ - Taylor & Francis
The study is an attempt to advance knowledge on the supply-side perspective of destination
branding using a bottom-up approach. The study proposed and tested a model that …