Background Obesity has become a world-wide epidemic and is spreading to countries with
emerging economies. Previously tested interventions are often too costly to maintain in the …

Nudging or 'choice architecture'refers to strategic changes in the environment that are
anticipated to alter people's behaviour in a predictable way, without forbidding any options …

We examine the effectiveness in field settings of seven healthy eating nudges, classified
according to whether they are (1) cognitively oriented, such as “descriptive nutritional …

Almost everyone struggles to act in their individual and collective best interests, particularly
when doing so requires forgoing a more immediately enjoyable alternative. Other than …

With growing demands of decision making in the current era, the impact of the drivers
behind individuals' preferences and institutional strategies becomes prominent. Coined in …

High rates of overweight, obesity and chronic disease are partly attributable to an increased
prevalence of poor dietary choices, which are in part due to the modern environment being …

Background Overeating and harmful alcohol and tobacco use have been linked to the
aetiology of various non‐communicable diseases, which are among the leading global …

Food marketing strategies constantly use trendy messages, novel displays, colourful floor
decals, compelling store arrangements and other environmental triggers to exploit …

Psychological understandings and individualistic theories of human behaviour and
behaviour change have dominated both academic research and interventions at the …

Discrete choice experiments (DCEs) are economic tools that elicit the stated preferences of
respondents. Because of their increasing importance in informing the design of health …