Purpose This paper studies the Digital Service Innovation (DSI) concept by systematically
reviewing earlier studies from various scholarly communities. This study aims to recognize …

Purpose Several manuscripts are adopting knowledge-based dynamic capabilities (KBDCs)
as their main theoretical lens. However, these manuscripts lack consistent conceptualization …

The present study extends the discussion on product manufacturers' digital servitization
toward smart solutions by outlining and reviewing the existing literature on digital …

With its five-decade history, the literature on alternative workplaces, working time
arrangements, and related issues now represents a relevant quantitative and qualitative …

Despite the widespread attention given to Digital Transformation (DT), there is a notable lack
of comprehensive knowledge concerning its implications within the Pharmaceutical Industry …

Drawing on the attention‐based view, we theorize about the differences in middle and
senior managers' choices to pursue innovation projects. We test our hypotheses in an …

This study represents one of the earliest attempts at providing a complete scientometric
map** and a systematic review of the nascent field of neurostrategy. Machine-based …

Electronic medical records are increasingly used to store patient information in hospitals and
other clinical settings. There has been a corresponding proliferation of clinical natural …

The purpose of this essay is to compare and contrast several definitions of performance
outcomes across the strategic management and strategic marketing literature streams. We …

This research investigates the ethical and privacy issues arising from using AI andML in
neuromarketing, framed by rule utilitarianism. It assesses the impact of these technologies …