Neuromarketing, subliminal advertising, and hotel selection: An EEG study

L Hsu, YJ Chen - Australasian Marketing Journal, 2020 - journals.sagepub.com
This study aims to understand how hotel videos embedded with a smiling face emoji as a
subliminal message affect consumers' selection of hotels, with their brain activities …

[HTML][HTML] Interoception as independent cardiac, thermosensory, nociceptive, and affective touch perceptual submodalities

L Crucianelli, A Enmalm, HH Ehrsson - Biological psychology, 2022 - Elsevier
Interoception includes signals from inner organs and thin afferents in the skin, providing
information about the body's physiological state. However, the functional relationships …

The effects of individualised intermittent theta burst stimulation in the prefrontal cortex: A TMS‐EEG study

SW Chung, CM Sullivan, NC Rogasch… - Human brain …, 2019 - Wiley Online Library
Recent studies have highlighted variability in response to theta burst stimulation (TBS) in
humans. TBS paradigm was originally developed in rodents to mimic gamma bursts coupled …

The effects of transcranial direct current stimulation on corticospinal excitability: A systematic review of nonsignificant findings

G Klees‐Themens, H Théoret - European Journal of …, 2023 - Wiley Online Library
Transcranial direct current stimulation (tDCS) is a non‐invasive brain stimulation technique
that can modulate brain activity through the application of low‐intensity electrical currents …

[HTML][HTML] The anticipation and perception of affective touch in women with and recovered from anorexia nervosa

L Crucianelli, B Demartini, D Goeta, V Nisticò… - Neuroscience, 2021 - Elsevier
Disruptions in reward processing and anhedonia have long been observed in Anorexia
Nervosa (AN). Interoceptive deficits have also been observed in AN, including reduced …

Comparing PTSD symptom networks in type I vs. type II trauma survivors

M Stefanovic, T Ehring, CE Wittekind… - European Journal of …, 2022 - Taylor & Francis
Background: Network analysis has gained increasing attention as a new framework to study
complex associations between symptoms of post-traumatic stress disorder (PTSD). A …

Does increasing social presence enhance the effectiveness of writing explanations?

L Jacob, A Lachner, K Scheiter - PloS one, 2021 - journals.plos.org
Writing explanations has demonstrated to be less effective than providing oral explanations,
as writing triggers less amounts of perceived social presence during explaining. In this …

Activating faith: pro-environmental responses to a Christian text on sustainability

CD Ives, C Buys, C Ogunbode, M Palmer, A Rose… - Sustainability …, 2023 - Springer
With growing attention on the importance of values, beliefs and worldviews in sha**
environmental outcomes, there remains little research on religion and sustainability …

Effects of transcranial direct current stimulation of primary motor cortex on reaction time and tap** performance: A comparison between athletes and non-athletes

O Seidel, P Ragert - Frontiers in human neuroscience, 2019 - frontiersin.org
Recent studies provided compelling evidence that physical activity leads to specific changes
on a functional and structural level of brain organization. The observed neural adaptions are …

How online travel agencies' logo design promotes purchase intention: a behavioral and neuroscientific interpretation of consumers' construal level

CN Gunawan, YJ Chen, L Hsu - Asia Pacific Journal of Tourism …, 2023 - Taylor & Francis
Using construal level theory as a theoretical framework, this study aims to understand how
online travel agencies' logo design, a combination of shapes and colors, influences …