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Neuromarketing, subliminal advertising, and hotel selection: An EEG study
L Hsu, YJ Chen - Australasian Marketing Journal, 2020 - journals.sagepub.com
This study aims to understand how hotel videos embedded with a smiling face emoji as a
subliminal message affect consumers' selection of hotels, with their brain activities …
subliminal message affect consumers' selection of hotels, with their brain activities …
[HTML][HTML] Interoception as independent cardiac, thermosensory, nociceptive, and affective touch perceptual submodalities
Interoception includes signals from inner organs and thin afferents in the skin, providing
information about the body's physiological state. However, the functional relationships …
information about the body's physiological state. However, the functional relationships …
The effects of individualised intermittent theta burst stimulation in the prefrontal cortex: A TMS‐EEG study
Recent studies have highlighted variability in response to theta burst stimulation (TBS) in
humans. TBS paradigm was originally developed in rodents to mimic gamma bursts coupled …
humans. TBS paradigm was originally developed in rodents to mimic gamma bursts coupled …
The effects of transcranial direct current stimulation on corticospinal excitability: A systematic review of nonsignificant findings
Transcranial direct current stimulation (tDCS) is a non‐invasive brain stimulation technique
that can modulate brain activity through the application of low‐intensity electrical currents …
that can modulate brain activity through the application of low‐intensity electrical currents …
[HTML][HTML] The anticipation and perception of affective touch in women with and recovered from anorexia nervosa
Disruptions in reward processing and anhedonia have long been observed in Anorexia
Nervosa (AN). Interoceptive deficits have also been observed in AN, including reduced …
Nervosa (AN). Interoceptive deficits have also been observed in AN, including reduced …
Comparing PTSD symptom networks in type I vs. type II trauma survivors
M Stefanovic, T Ehring, CE Wittekind… - European Journal of …, 2022 - Taylor & Francis
Background: Network analysis has gained increasing attention as a new framework to study
complex associations between symptoms of post-traumatic stress disorder (PTSD). A …
complex associations between symptoms of post-traumatic stress disorder (PTSD). A …
Does increasing social presence enhance the effectiveness of writing explanations?
Writing explanations has demonstrated to be less effective than providing oral explanations,
as writing triggers less amounts of perceived social presence during explaining. In this …
as writing triggers less amounts of perceived social presence during explaining. In this …
Activating faith: pro-environmental responses to a Christian text on sustainability
With growing attention on the importance of values, beliefs and worldviews in sha**
environmental outcomes, there remains little research on religion and sustainability …
environmental outcomes, there remains little research on religion and sustainability …
Effects of transcranial direct current stimulation of primary motor cortex on reaction time and tap** performance: A comparison between athletes and non-athletes
O Seidel, P Ragert - Frontiers in human neuroscience, 2019 - frontiersin.org
Recent studies provided compelling evidence that physical activity leads to specific changes
on a functional and structural level of brain organization. The observed neural adaptions are …
on a functional and structural level of brain organization. The observed neural adaptions are …
How online travel agencies' logo design promotes purchase intention: a behavioral and neuroscientific interpretation of consumers' construal level
CN Gunawan, YJ Chen, L Hsu - Asia Pacific Journal of Tourism …, 2023 - Taylor & Francis
Using construal level theory as a theoretical framework, this study aims to understand how
online travel agencies' logo design, a combination of shapes and colors, influences …
online travel agencies' logo design, a combination of shapes and colors, influences …