Previous research examining the influence of actors' race on viewers' attitudes and
purchase intentions indicates that, although white subjects do not react extremely negatively …

The ethnicity literature within marketing has infrequently considered relevant subcultural
norms in the derivation of hypotheses, the strength of ethnic identification in the grou** of …

Replication is rare in marketing. Of 1,120 papers sampled from three major marketing
journals, none were replications. Only 1.8% of the papers were extensions, and they …

Using the theory of consumer socialization, the authors explore factors that might shape
attitudes toward advertising for African-American and Caucasian young adults. Though the …

It was the objective of this investigation to determine whether humor in advertising heightens
attention levels and whether the potential heightening of attention is moderated by audience …

This article reports the results of an experimental investigation of the influence of a
communicator's characteristics on respondent's evaluation of an advertisement when the …

The study reported examined effects of strength of ethnic identification, media placement,
and ad racial composition on attitudes and purchase intentions among African-Americans …

In recent years an issue that has received increasing attention among both marketing
professionals and the public at large is interpersonal attraction, particularly the physical …

This article uses the Multidimensional Model of Racial Identity (MMRI) as a framework to
broaden the current understanding of racial identity, structure our review of consumer …

Based on the Elaboration Likelihood Model and Social Categorization Theory, an
experiment examined minority viewers' use of racial cues on exposure to product …