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Evolution of MNE strategies amid China's changing institutions: a thematic review
As China's economy rose to become the second largest in the world, its institutions did not
converge with those of other advanced economies as predicted by many Western observers; …
converge with those of other advanced economies as predicted by many Western observers; …
Toward a new era of cooperation: How industrial digital platforms transform business models in Industry 4.0
Being successfully applied in business-to-consumer industries for quite some time, digital
platforms only recently have found their way into the industrial business-to-business world …
platforms only recently have found their way into the industrial business-to-business world …
Is the theory of trust and commitment in marketing relationships incomplete?
JR Brown, JL Crosno, PY Tong - Industrial Marketing Management, 2019 - Elsevier
Trust and commitment are central to the relational mediators model of relationship
marketing. Extant research suggests that trust enhances commitment, as a trusted partner is …
marketing. Extant research suggests that trust enhances commitment, as a trusted partner is …
How B2B platform improves Buyers' performance: Insights into platform's substitution effect
Platforms are observed to gradually replace traditional pipeline supply chains. To better
understand how platforms can assist business buyers in improving their bottom-line, this …
understand how platforms can assist business buyers in improving their bottom-line, this …
The measurement of guanxi: Introducing the GRX scale
This study posits and examines a measurement scale for measuring guanxi based on three
Chinese relational constructs–ganqing, renqing and xinren. Focusing on Anglo-Chinese …
Chinese relational constructs–ganqing, renqing and xinren. Focusing on Anglo-Chinese …
Understanding the role of service innovation behavior on business customer performance and loyalty
H Woo, SJ Kim, H Wang - Industrial Marketing Management, 2021 - Elsevier
Providing new services to customers gives firms a competitive advantage in the market.
Consequently, firms strive to develop innovative service that delivers new value propositions …
Consequently, firms strive to develop innovative service that delivers new value propositions …
What is dark about the dark-side of business relationships?
Over the last decade or so, the term 'dark-side'in referring to business relationships has
been increasingly used in academic discourse. Despite such a growth in the number of …
been increasingly used in academic discourse. Despite such a growth in the number of …
The role of Guanxi on international business-to-business relationships: a systematic review and future directions
B Dobrucalı - Journal of Business & Industrial Marketing, 2020 - emerald.com
Purpose This paper aims to provide a comprehensive and systematic review of the extant
empirical body of knowledge regarding the impact of Guanxi on international Business-to …
empirical body of knowledge regarding the impact of Guanxi on international Business-to …
The moderating role of managerial ties in market orientation and innovation: An Asian perspective
This empirical study contributes to the extant literature by investigating the relations among
market orientation, managerial ties and innovation simultaneously and interactively, from an …
market orientation, managerial ties and innovation simultaneously and interactively, from an …
Adopting relationship trust and influence strategy to enhance green customer integration: a social exchange theory perspective
C Zhou, W **a, T Feng - Journal of Business & Industrial Marketing, 2024 - emerald.com
Purpose This study aims to explore how relationship trust and different types of influence
strategy (ie, non-coercive and coercive influence strategy) impact green customer …
strategy (ie, non-coercive and coercive influence strategy) impact green customer …