Evolution of MNE strategies amid China's changing institutions: a thematic review

CH Tse, KE Meyer, Y Pan, T Chi - Journal of International Business …, 2024 - Springer
As China's economy rose to become the second largest in the world, its institutions did not
converge with those of other advanced economies as predicted by many Western observers; …

Toward a new era of cooperation: How industrial digital platforms transform business models in Industry 4.0

JW Veile, MC Schmidt, KI Voigt - Journal of Business Research, 2022 - Elsevier
Being successfully applied in business-to-consumer industries for quite some time, digital
platforms only recently have found their way into the industrial business-to-business world …

Is the theory of trust and commitment in marketing relationships incomplete?

JR Brown, JL Crosno, PY Tong - Industrial Marketing Management, 2019 - Elsevier
Trust and commitment are central to the relational mediators model of relationship
marketing. Extant research suggests that trust enhances commitment, as a trusted partner is …

How B2B platform improves Buyers' performance: Insights into platform's substitution effect

L Zhou, H Mao, T Zhao, VL Wang, X Wang… - Journal of Business …, 2022 - Elsevier
Platforms are observed to gradually replace traditional pipeline supply chains. To better
understand how platforms can assist business buyers in improving their bottom-line, this …

The measurement of guanxi: Introducing the GRX scale

DA Yen, BR Barnes, CL Wang - Industrial Marketing Management, 2011 - Elsevier
This study posits and examines a measurement scale for measuring guanxi based on three
Chinese relational constructs–ganqing, renqing and xinren. Focusing on Anglo-Chinese …

Understanding the role of service innovation behavior on business customer performance and loyalty

H Woo, SJ Kim, H Wang - Industrial Marketing Management, 2021 - Elsevier
Providing new services to customers gives firms a competitive advantage in the market.
Consequently, firms strive to develop innovative service that delivers new value propositions …

What is dark about the dark-side of business relationships?

I Abosag, DA Yen, BR Barnes - Industrial Marketing Management, 2016 - Elsevier
Over the last decade or so, the term 'dark-side'in referring to business relationships has
been increasingly used in academic discourse. Despite such a growth in the number of …

The role of Guanxi on international business-to-business relationships: a systematic review and future directions

B Dobrucalı - Journal of Business & Industrial Marketing, 2020 - emerald.com
Purpose This paper aims to provide a comprehensive and systematic review of the extant
empirical body of knowledge regarding the impact of Guanxi on international Business-to …

The moderating role of managerial ties in market orientation and innovation: An Asian perspective

CL Wang, HFL Chung - Journal of Business Research, 2013 - Elsevier
This empirical study contributes to the extant literature by investigating the relations among
market orientation, managerial ties and innovation simultaneously and interactively, from an …

Adopting relationship trust and influence strategy to enhance green customer integration: a social exchange theory perspective

C Zhou, W **a, T Feng - Journal of Business & Industrial Marketing, 2024 - emerald.com
Purpose This study aims to explore how relationship trust and different types of influence
strategy (ie, non-coercive and coercive influence strategy) impact green customer …