Currently almost all products have the brand, and all companies strive to develop and
maintain their brand reputation. Brand is a mark left on the minds and hearts of consumers …

Self‐concept, despite its marketing relevance, has been overshadowed by other
psychological concepts. The self‐concept is, however, significant and relevant to the study of …

The results of a large-scale study of adolescent consumer socialization are presented. A
general conceptual framework of socialization is outlined to serve as a blueprint for …

How does the tourism literature model major recreational travel decisions? What influences
do the “grand models” in consumer research have on tourist destination choice models …

The vacation market is segmented based upon the images held by non‐residents of a
tourism destination. These images were assessed via self‐administered questionnaires …

This essay presents and explores a rela-tively simple market model in which rational buyer
behavior in the face of imperfect information about product quality can give long-lived …

This paper seeks to develop our understanding of consumer attitudes towards bank delivery
channels. Accordingly, a questionnaire was designed to obtain information about which …

The image of a tourist destination must be thoroughly investigated before product
positioning attempts are under-taken. Components of a state's tourist image for the state of …

This paper explores the concept of impulse purchasing behavior online. A comprehensive
review and analysis of the literature suggests that there are some unresolved issues …

We review tourism decision-making paradigms. We conclude that the literature is dominated
by 'variance'studies of tourists' decisions by causal analysis of independent variables …