Efforts to identify and understand gender differences have a long history that has sparked
lively debate and generated much public interest. Although understanding gender …

Power is a fundamental force in social relationships and is pervasive throughout various
types of interactions. Although research has shown that the possession of power can …

Abstract The consumer Internet of Things (IoT) has the potential to revolutionize consumer
experience. Because consumers can actively interact with smart objects, the traditional …

Customers engaging with brands on social media is critical to social media managers;
however, there is still a lack of in-depth studies on the drivers of consumers' engagement …

With the rise of social commerce, electronic word-of-mouth (eWOM) has become an
important reference for users to make purchase decisions. However, the quality of …

Are the rich more unethical than the poor? To answer this question, the current research
introduces a key conceptual distinction between selfish and unethical behavior. Based on …

Past research shows that luxury products can function to boost self-esteem, express identity,
and signal status. We propose that luxury products also have important signaling functions …

Social media such as Facebook are a rich source of consumer information; however, how to
effectively use such big data remains a question. To that end, marketers need to develop …

Building on optimal distinctiveness theory, this research examines the effects of social class
on green consumption. Across six studies, we find a curvilinear effect of social class on …

Following service failure, there are two main forms of recovery—economic recovery and
emotional recovery. Nonetheless, prior research has not examined the differential effects of …