Big data technologies have a strong impact on different industries, starting from the last
decade, which continues nowadays, with the tendency to become omnipresent. The …

The rapid growth of patent documents has called for the development of sophisticated patent
analysis tools. Currently, there are various tools that are being utilized by organizations for …

The nature of marketing science is changing in a systematic, predictable, and irrevocable
way. As information technology enables ubiquitous customer communication and big …

In recent years, big data has emerged as one of the prominent buzzwords in business and
management. In spite of the mounting body of research on big data across the social …

This study explores how customer relationship management (CRM) systems support
customer knowledge creation processes [48], including socialization, externalization …

The integration of customer feedback is universally acknowledged as crucial in the product
development process. Yet, traditional feedback collection methods employed by companies …

This study investigates the value added by incorporating textual data into customer churn
prediction (CCP) models. It extends the previous literature by benchmarking convolutional …

A basic yet crucial question is: why should the firm engage in database marketing? We
discuss three fundamental motivations: enhancing marketing productivity, creating and …

Customer retention is important in the financial services industry. Machine learning has
been incorporated into customer data analytics to predict client churn risks. Despite its …

To survive in today's telecommunication business it is imperative to distinguish customers
who are not reluctant to move toward a competitor. Therefore, customer churn prediction has …