Economists, psychologists, and marketers are interested in determining the monetary value
people place on non-market goods for a variety of reasons: to carry out cost-benefit analysis …

This study evaluates young consumers' attitudes to sustainable food and analyzes the
determinants of their willingness to pay (WTP) for chocolate bars with different sustainability …

Zusammenfassung Werbeslogans wie z. B.,, Geiz ist geil “(Saturn),,, Preise gut, alles gut
“(C&A) oder,, Bei diesen Preisen muss man reisen “(1-2-Fly) verdeutlichen, dass der Preis …

Although methods such as contingent valuation have received a great deal of attention in
environmental valuation literature, fewer studies have reported willingness‐to‐pay estimates …

The fishing industry plays an important role in the EU economy. Within the EU member
states, Spain is the largest fish producer (catches and aquaculture) in terms of volume and …

This research is aimed at investigating consumers' willingness to pay (WTP) for
conventional, organic and functional yogurts in two different information treatments. The …

Biofortification of maize with provitamin A carotenoids is a new approach to the alleviation of
vitamin A deficiencies in Africa. Unfortunately these varieties are yellow or orange, while …

Following the growing evidence on biofortification as a cost‐effective micronutrient strategy,
various researchers have elicited consumers' willingness to pay (WTP) for biofortified crops …

The current paper explored young adult wine drinkers' willingness to pay (WTP) for three
sustainable wines through Vickrey fifth-price full bidding auctions. In order to investigate …

We extend the contingent valuation (CV) method to test three differing conceptions of
individuals' preferences as either (i) a-priori well-formed or readily divined and revealed …