Despite their global emergence, sharing economy businesses do not consistently
experience favourable outcomes across different geographical regions. Additionally, since …

The dynamic landscape of consumer behavior is pressuring companies to adapt to rapidly
evolving consumer expectations. The burgeoning interest in the supply chain management …

The blockchain is essentially a shared database, and the data stored is unforgeable, open
and transparent, which may allow the retailers adopting the blockchain technology to attract …

The purpose of this paper is to reveal how social network marketing (SNM) can affect
consumers' purchase behavior (CPB). We used the combination of structural equation …

This research proposes a conceptual model based on the stimulus-organism-response (S–
OR) theoretical framework which links perceived website/app quality and image (stimuli) to …

With the exponential growth of smartphone applications (apps), companies have embraced
the new concept of platform service supply chain (PSSC). The food industry in particular has …

The transactional and disposable nature of liquid consumption has placed trust as the
lifeblood of sharing economy service innovation, enabling billions of strangers across the …

Although sharing is not a new subject, sharing behavior enabled by peer-to-peer software
technologies is a recent phenomenon. Studies have explored the impact of the sharing …

Purpose This study applied eye-tracking techniques and questionnaires within the
framework of the Stimulus-Organism-Response Model (SOR) and Technology Acceptance …

This study explores the factors that influence customer citizenship behavior in the context of
the customer experience of a transportation application that incorporates the concept of the …