Watching online videos is becoming an important part of children's media diets. Children
particularly like content that is specifically created for YouTube by YouTube personalities …

Sponsored vlogs (video blogs that embed advertising) are increasingly targeting young
adolescents and challenging their abilities to critically process advertising. This study …

Advertisers are continuously searching for new ways to persuade children; current methods
include fully integrating commercial content into media content, actively engaging children …

Increasingly, online video creators are promoting brands to their network of adolescent
followers, a phenomenon known as video influencer marketing. Both the vulnerability of …

This study focused on the effects of sponsorship disclosure timing on children's ability to
understand that social influencer videos are sponsored. The study also investigated how …

Purpose The purpose of this study has three primary aims. The first is to examine the amount
of time children spend per week on viewing vlogs. Second, the authors explored children's …

Influencers can disclose vlog advertising by implementing a platform-generated disclosure
or by generating their own disclosure. This study aims to investigate whether and how these …

Despite the popularity of the Persuasion Knowledge Model, and its persistent relevance
given the omnipresence of sponsored content (eg brand placement in TV programmes and …

Teenagers are avid consumers of social media and also constitute attractive target
audiences for influencer marketing (IM). Teenagers can perceive strong, parasocial …

As part of a larger project to integrate advertising literacy into school curriculum, this
research evaluates the effectiveness of an initial three-hour advertising literacy classroom …