Purpose This is a general review study aiming to specify the key customer-based factors and
technologies that influence the value co-creation (VCC) process through artificial …

Tourism is one of the important economic sectors for many countries, including Indonesia.
Along with the development of technology and the internet, the way people seek information …

The primary goal of utilizing chatbots for customer service is to fulfill customer requests
without requiring a conversation. However, the challenge to the sustainable adoption of …

The hospitality industry has undergone a comprehensive transformation with the infusion of
artificial intelligence into its processes, but the employees' adoption of artificial intelligence …

Purpose As information technology advances, the prevalence of AI chatbot products is on
the rise. Despite optimistic market projections, consumer skepticism towards these agents …

Purpose: This study examines the process formation of customer loyalty and customer value
co-creation towards AI chatbots by exploring the successive effects of perceived value …

The main objective of this article is to investigate the factors that influence customers'
intention to reuse chatbot-based services. The study employs a combination of the …

Purpose–This study explains the impact of ChatGPT, an artificial intelligence (AI) language
model, on customer service in the hospitality industry by exploring the experiences and …

This study examines the impact of anthropomorphic chatbots and virtual reality experiences
on the brand experience of online travel agencies. The study targeted three different online …

This study developed a perceived intelligence scale for artificially intelligent (AI) assistants
and investigated its impact on users' travel-related behavioral intentions. A four-stage study …