Consumer behavior in immersive virtual reality retail environments: A systematic literature review using the stimuli‐organisms‐responses (S‐O‐r) model

A Erensoy, A Mathrani, A Schnack… - Journal of Consumer …, 2024 - Wiley Online Library
With the rising popularity of immersive virtual reality (iVR) technologies, retailers are
increasingly seeking innovative ways to create unique digital shop** experiences for their …

The impacts of Fintech adoption, green finance and competitiveness on banks' sustainable performance: digital transformation as moderator

I Hidayat-ur-Rehman, MN Hossain - Asia-Pacific Journal of Business …, 2024 - emerald.com
Purpose The global emphasis on sustainability is driving organizations to embrace financial
technology (Fintech) solutions as a means of enhancing their sustainable performance. This …

The role of financial literacy in enhancing firm's sustainable performance through Fintech adoption: a moderated mediation analysis

I Hidayat-ur-Rehman - International Journal of Innovation Science, 2024 - emerald.com
Purpose This study aims to explore the intricate relationship between financial literacy,
digital transformation, Fintech adoption, competitiveness and sustainable firm performance …

[HTML][HTML] Adaptation and resilience in retail: Exploring consumer clusters in the new normal

L Stanca, DC Dabija, V Câmpian - Journal of Retailing and Consumer …, 2025 - Elsevier
Purpose This research delves into the diverse responses of individuals to the challenges of
the COVID-19 pandemic and subsequent shop** behaviour. Design Based on the K …

Marketing analysis and customer satisfaction on customer loyalty global competition era

I Sani, WD Febrian - Jurnal Perspektif Manajerial Dan …, 2023 - jurnal.undira.ac.id
This scientific paper aims to provide an overview of existing scientific papers from a
researcher's perspective. The method used as a discussion uses a graphic style of writing …

Airbnb on TikTok: brand perception through user engagement and sentiment trends

J Marti-Ochoa, E Martin-Fuentes… - Social Science …, 2024 - journals.sagepub.com
This study delves into Airbnb's brand presence on TikTok by analyzing textual content in
posts, and human audio in videos. This approach aims to decipher the brand narrative and …

How brick-and-mortar retailers and grocery delivery platforms influence purchase intention?

Y Zhao, X Zhao, Y Liu - International Journal of Retail & Distribution …, 2023 - emerald.com
Purpose Consumers worldwide are increasingly ordering groceries from grocery delivery
platforms (GDPs). This study aimed to explore the role of brick-and-mortar (B&M) retailers …

“From expectations to frustrations”: Dissecting negative experiences to understand negative word-of-mouth in online grocery services

SA Khalek, D Dey, A Chakraborty, T Samanta - Journal of Retailing and …, 2025 - Elsevier
This study investigates consumers' grievances in online grocery service (OGS), a rapidly
growing phenomenon. Employing netnography, organic negative reviews by consumers …

Driving Decisions: The Impact of Environmental Factors, Brand Image, and Product Quality

AHPK Putra - Golden Ratio of Marketing and Applied Psychology of …, 2023 - goldenratio.id
This study aims to explore the effects of Environmental Factors, Brand Image, and Product
Quality on the Purchase Decisions of Yamaha Fazzio motorcycles in Makassar City. Utilizing …