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Consumer behavior in immersive virtual reality retail environments: A systematic literature review using the stimuli‐organisms‐responses (S‐O‐r) model
With the rising popularity of immersive virtual reality (iVR) technologies, retailers are
increasingly seeking innovative ways to create unique digital shop** experiences for their …
increasingly seeking innovative ways to create unique digital shop** experiences for their …
The impacts of Fintech adoption, green finance and competitiveness on banks' sustainable performance: digital transformation as moderator
Purpose The global emphasis on sustainability is driving organizations to embrace financial
technology (Fintech) solutions as a means of enhancing their sustainable performance. This …
technology (Fintech) solutions as a means of enhancing their sustainable performance. This …
The role of financial literacy in enhancing firm's sustainable performance through Fintech adoption: a moderated mediation analysis
I Hidayat-ur-Rehman - International Journal of Innovation Science, 2024 - emerald.com
Purpose This study aims to explore the intricate relationship between financial literacy,
digital transformation, Fintech adoption, competitiveness and sustainable firm performance …
digital transformation, Fintech adoption, competitiveness and sustainable firm performance …
[HTML][HTML] Adaptation and resilience in retail: Exploring consumer clusters in the new normal
L Stanca, DC Dabija, V Câmpian - Journal of Retailing and Consumer …, 2025 - Elsevier
Purpose This research delves into the diverse responses of individuals to the challenges of
the COVID-19 pandemic and subsequent shop** behaviour. Design Based on the K …
the COVID-19 pandemic and subsequent shop** behaviour. Design Based on the K …
Marketing analysis and customer satisfaction on customer loyalty global competition era
I Sani, WD Febrian - Jurnal Perspektif Manajerial Dan …, 2023 - jurnal.undira.ac.id
This scientific paper aims to provide an overview of existing scientific papers from a
researcher's perspective. The method used as a discussion uses a graphic style of writing …
researcher's perspective. The method used as a discussion uses a graphic style of writing …
Airbnb on TikTok: brand perception through user engagement and sentiment trends
This study delves into Airbnb's brand presence on TikTok by analyzing textual content in
posts, and human audio in videos. This approach aims to decipher the brand narrative and …
posts, and human audio in videos. This approach aims to decipher the brand narrative and …
How brick-and-mortar retailers and grocery delivery platforms influence purchase intention?
Purpose Consumers worldwide are increasingly ordering groceries from grocery delivery
platforms (GDPs). This study aimed to explore the role of brick-and-mortar (B&M) retailers …
platforms (GDPs). This study aimed to explore the role of brick-and-mortar (B&M) retailers …
“From expectations to frustrations”: Dissecting negative experiences to understand negative word-of-mouth in online grocery services
This study investigates consumers' grievances in online grocery service (OGS), a rapidly
growing phenomenon. Employing netnography, organic negative reviews by consumers …
growing phenomenon. Employing netnography, organic negative reviews by consumers …
Driving Decisions: The Impact of Environmental Factors, Brand Image, and Product Quality
AHPK Putra - Golden Ratio of Marketing and Applied Psychology of …, 2023 - goldenratio.id
This study aims to explore the effects of Environmental Factors, Brand Image, and Product
Quality on the Purchase Decisions of Yamaha Fazzio motorcycles in Makassar City. Utilizing …
Quality on the Purchase Decisions of Yamaha Fazzio motorcycles in Makassar City. Utilizing …