Customer relationship management mechanisms: A systematic review of the state of the art literature and recommendations for future research
In the information systems, customer relationship management (CRM) is the overall process
of building and maintaining profitable customer relationships by delivering superior …
of building and maintaining profitable customer relationships by delivering superior …
The impact of trust, privacy and quality of service on the success of E-CRM: the mediating role of customer satisfaction
H Dehghanpouri, Z Soltani… - Journal of business & …, 2020 - emerald.com
The impact of trust, privacy and quality of service on the success of E-CRM: the mediating role of
customer satisfaction | Emerald Insight Books and journals Case studies Expert Briefings Open …
customer satisfaction | Emerald Insight Books and journals Case studies Expert Briefings Open …
The impact of cost, technology acceptance and employees' satisfaction on the effectiveness of the electronic customer relationship management systems
Internet technology enables companies to capture new customers, track their performances
and online behavior, and customize communications, products, services, and prices …
and online behavior, and customize communications, products, services, and prices …
Discovering recency, frequency, and monetary (RFM) sequential patterns from customers' purchasing data
YL Chen, MH Kuo, SY Wu, K Tang - Electronic Commerce Research and …, 2009 - Elsevier
In response to the thriving development in electronic commerce (EC), many on-line retailers
have developed Web-based information systems to handle enormous amounts of …
have developed Web-based information systems to handle enormous amounts of …
Evaluating electronic customer relationship management system success: the mediating role of customer satisfaction
This study evaluated the relationships among variables in electronic customer relationship
management (e-CRM) success. The purpose of this paper is to examine the effect of …
management (e-CRM) success. The purpose of this paper is to examine the effect of …
SEMO: a framework for customer social networks analysis based on semantics
The increasing importance of the Internet in most domains has brought about a paradigm
change in consumer relations. The influence of Social Networks has entered the Customer …
change in consumer relations. The influence of Social Networks has entered the Customer …
Information technology (IT) as an improvement tool for customer relationship management (CRM)
In this paper, it has been tried to evaluate influence of information technology–as a key
factor–from different aspects in order to create and manage direct relationship between …
factor–from different aspects in order to create and manage direct relationship between …
A fuzzy group quality function deployment model for e-CRM framework assessment in agile manufacturing
F Zandi, M Tavana - Computers & Industrial Engineering, 2011 - Elsevier
The rapid growth of the Internet and the expansion of electronic commerce applications in
manufacturing have given rise to electronic customer relationship management (e-CRM) …
manufacturing have given rise to electronic customer relationship management (e-CRM) …
Maintaining customer loyalty using electronic customer relationship management (e-CRM): Qualitative evidence from small food businesses in Jordan
The current study aims at providing understanding and practical insights of how to maintain
customer loyalty using E-CRM from perspectives of small food businesses in Jordan. The …
customer loyalty using E-CRM from perspectives of small food businesses in Jordan. The …
The influence of e-CRM capability and co-information sharing activity on product competitiveness and marketing performance of small and medium-sized enterprises
E Ardyan, G Sugiyarti - International Journal of Electronic …, 2018 - inderscienceonline.com
The purpose of this study is to test the influence of electronics customer relationship
management (e-CRM) and co-information sharing on product competitiveness and small …
management (e-CRM) and co-information sharing on product competitiveness and small …