Forecast combinations have flourished remarkably in the forecasting community and, in
recent years, have become part of mainstream forecasting research and activities …

This article proposes a unifying theory, or the Golden Rule, of forecasting. The Golden Rule
of Forecasting is to be conservative. A conservative forecast is consistent with cumulative …

Statistical modeling is a powerful tool for develo** and testing theories by way of causal
explanation, prediction, and description. In many disciplines there is near-exclusive use of …

This editorial suggests moving beyond relying on the dominant logic of multiple regression
analysis (MRA) toward thinking and using algorithms in advancing and testing theory in …

The abstract concept of “information” can be quantified and this has led to many important
advances in the analysis of data in the empirical sciences. This text focuses on a science …

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second
Edition, is the definitive guide to today's most valuable marketing metrics. In this thoroughly …

This essay describes tenets of complexity theory including the precept that within the same
set of data X relates to Y positively, negatively, and not at all. A consequence to this first …

Discussion An obvious conclusion from the study by S&H is to de-emphasize descriptive
statistics for regression packages. Software developers should provide statistics on the …

Exploring theoretically plausible alternative models for explaining the phenomenon under
study is a crucial step in advancing scientific knowledge. This paper advocates model …

Most philosophers believe that, other things being equal, simpler theories are better. But
what exactly does theoretical simplicity amount to? Syntactic simplicity, or elegance …